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008 090828s2009 nyua b 001 0 eng d
010 _a 2009004025
011 _aBIB MATCHES WORLDCAT
020 _a0230611745
020 _a9780230611740
035 _a(ATU)b11581451
035 _a(OCoLC)226356998
040 _aDLC
_beng
_erda
_cDLC
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_dBAKER
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_dC#P
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_dATU
043 _an-us---
050 0 0 _aHF5805
_b.S87 2009
082 0 0 _a659.10922
_222
100 1 _aSutton, Denise H.,
_eauthor.
_91075190
245 1 0 _aGlobalizing ideal beauty :
_bhow female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century /
_cDenise H. Sutton.
250 _aFirst edition.
264 1 _aNew York :
_bPalgrave Macmillan,
_c2009.
300 _axii, 210 pages :
_billustrations ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aFrom suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
588 _aMachine converted from AACR2 source record.
610 2 0 _aJ. Walter Thompson Company.
_bWomen's Editorial Department
_9490595
650 0 _aWomen in the advertising industry
_zUnited States
_xHistory
_9693747
650 0 _aWomen in advertising
_zUnited States
_xHistory
_9688851
650 0 _aBeauty, Personal
_zUnited States
_xHistory
_9679167
650 0 _aAdvertising agencies
_zUnited States
_xHistory
_9693755
907 _a.b11581451
_b03-10-17
_c27-10-15
942 _cB
945 _a659.10922 SUT
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998 _ab
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_b06-04-16
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999 _c1201208
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