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005 | 20221101222305.0 | ||
008 | 090828s2009 nyua b 001 0 eng d | ||
010 | _a 2009004025 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a0230611745 | ||
020 | _a9780230611740 | ||
035 | _a(ATU)b11581451 | ||
035 | _a(OCoLC)226356998 | ||
040 |
_aDLC _beng _erda _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dCDX _dOCoLC _dATU |
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043 | _an-us--- | ||
050 | 0 | 0 |
_aHF5805 _b.S87 2009 |
082 | 0 | 0 |
_a659.10922 _222 |
100 | 1 |
_aSutton, Denise H., _eauthor. _91075190 |
|
245 | 1 | 0 |
_aGlobalizing ideal beauty : _bhow female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / _cDenise H. Sutton. |
250 | _aFirst edition. | ||
264 | 1 |
_aNew York : _bPalgrave Macmillan, _c2009. |
|
300 |
_axii, 210 pages : _billustrations ; _c22 cm |
||
336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aFrom suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty. | |
588 | _aMachine converted from AACR2 source record. | ||
610 | 2 | 0 |
_aJ. Walter Thompson Company. _bWomen's Editorial Department _9490595 |
650 | 0 |
_aWomen in the advertising industry _zUnited States _xHistory _9693747 |
|
650 | 0 |
_aWomen in advertising _zUnited States _xHistory _9688851 |
|
650 | 0 |
_aBeauty, Personal _zUnited States _xHistory _9679167 |
|
650 | 0 |
_aAdvertising agencies _zUnited States _xHistory _9693755 |
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_a.b11581451 _b03-10-17 _c27-10-15 |
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