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011			_aMARC Score : 10900(21150) : OK
011			_aDirect Search Result
011			_aBIB MATCHES WORLDCAT
020			_a2940373841 _qpbk.
020			_a9782940373840 _qpbk.
035			_a(OCoLC)213300639
040			_aUKM _beng _erda _cUKM _dBTCTA _dBAKER _dYDXCP _dCPL _dBWX _dCDX _dORU _dWIM _dTTU _dTUU _dMNW _dBDX _dOKX _dOCLCF _dOCLCQ _dATU
050	1	4	_aHF5415.32 _b.N64 2009
082	0	4	_a658.8342 _222
100	1		_aNoel, Hayden, _eauthor. _91075186
245	1	0	_aConsumer behaviour / _cHayden Noel.
246	3		_aConsumer behavior
264		1	_aLausanne, Switzerland : _bAVA Academia, _c[2009]
264		2	_aLa Vergne, TN : _bDistributed in the USA by Ingram Publisher Services
264		4	_c©2009
300			_a175 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aBasics marketing ; _v01
500			_aNumbering on alternate pages.
504			_aIncludes bibliographical references.
505	0		_aWhat is consumer behavior? Defining consumer behaviour ; What influences consumer behaviour? Consumers' impact on marketing strategy ; Methods of data collection ; Case study: the case of Coke Zero ; Questions and exercises -- Ethnic, religious and group influences. Ethnic subcultures and consumer identity ; Religious subcultures ; Reference groups ; Consumer-related reference groups ; Case study: McDonald's goes global ; Questions and exercises -- Class, age and gender influences. What is social class? ; Age and consumer identity ; How gender affects consumer behaviour ; Case study: what women want ; Questions and exercises -- Consumer motivation, perception and attitude. Consumer motivation ; Consumer perception ; Consumer attitudes ; Case study: the Harley-Davidson community ; Questions and exercises -- Consumer knowledge and memory. What is knowledge? ; How is knowledge organised? ; How memory works ; Case study: nostalgia marketing--MINI ; Questions and exercises -- The consumer as a decision maker. Consumer decision making ; Judgment and decision making ; What influences consumers' decisions? ; Point-decision processes ; Case study: JetBlue Airway's Valentine Day debacle ; Questions and exercises.
520			_aThis book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover].
588			_aMachine converted from AACR2 source record.
650		0	_aConsumer behavior. _9345411
650		0	_aMarketing. _9320436
830		0	_aBasics marketing ; _v01. _91075187
907			_a.b11581396 _b10-09-18 _c27-10-15
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998			_ab _ac _b06-04-16 _cm _da _feng _gsz _h0
999			_c1201204 _d1201204