000			03996cam a2200373 i 4500
005			20221101222147.0
008			090710s2009 enka b 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a0230576575 _qcased
020			_a9780230576575 _qcased
035			_a(OCoLC)298778073
040			_aUKM _beng _erda _cUKM _dBTCTA _dYDXCP _dNLE _dBWK _dNLGGC _dBWX _dOCLCQ _dATU
050		4	_aHF5415 _b.H85 2009
082	0	4	_a658.8 _222
100	1		_aHultén, Bertil, _d1949- _9444787
245	1	0	_aSensory marketing / _cBertil Hultén, Niklas Broweus, Marcus van Dijk.
264		1	_aBasingstoke ; _aNew York : _bPalgrave Macmillan, _c2009.
300			_axiii, 183 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tWhat is Sensory Marketing? -- _tHuman Senses as a Resource -- _tSensorial Strategies and Customer Treatment -- _tThe Human Senses are in the Centre -- _tBrand and Experience Logic -- _tThe Senses and the Sensory Experience -- _tThe Individual's Experience Logic -- _g2. _tMarketing 3 -- _tShifting Dynamics -- _tModern and Post-modern Values -- _tIndividualization as Lifestyle -- _tFrom Product to Sensory Experience -- _tThe Brand and Sensory Marketing -- _g3. _tThe Smell Sense -- _tTo Sniff for A Proper Deal -- _tScent as Experience Trigger -- _tScent's Deep and Dimensions -- _tThe Brand as Smell Experience -- _g4. _tThe Sound Sense -- _tSound to Hear and Understand -- _tSound as Experience Trigger -- _tThe Holism of Sound -- _tThe Brand as Sound Experience -- _g5. _tThe Sight Sense -- _tThe Art of Seeing -- _tVisualization as Experience Trigger -- _tThe Formation of the Service Landscape -- _tThe Brand as Sight Experience -- _g6. _tThe Taste Sense -- _tA Tasteless Marketing -- _tTaste as Experience Trigger -- _tBrands with Spice -- _tThe Brand as Taste Experience -- _g7. _tThe Touch Sense -- _tA Tactile Marketing -- _tTexture as Experience Trigger -- _tTo Touch a Feeling -- _tThe Brand as Touch Experience -- _g8. _tThe Brand As Sensory Experience -- _tEmpathy and Delight -- _tSensors, Sensations and Sense Expressions -- _tThe Brand Soul as Heart and Mind -- _tThe Supreme Sensory Experience.
520			_a"The culture of the contemporary society becomes more and more individualized and experience-based, with an abundance of many similar brands, products and services. This development is the start of a new marketing era. Functional attributes and product benefits are no longer enough in order to attract and commit the customers. Firms must affect through smelling, hearing, seeing, tasting or touching. This pioneering book shows how the five human senses - smell, sound, sight, taste or touch - are the starting point for a firm's strategic marketing. It concerns how firms are able to treat the customers in a more intimate and personal way than before, through emotional, rational and sensual elements. The book covers the ongoing shift from mass-marketing and relationship-marketing to sensory marketing. It shows the importance for marketers, practitioners and researchers as well as students to reach the five human senses at a deeper level than traditional mass-marketing and relationship-marketing theories do. This innovative book offers a theoretical as well as a practical understanding of sensory marketing. It gives the arguments, shows best practice and real life examples, as well as outlining new concepts and models."--Publisher's website.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing. _9320436
650		0	_aSenses and sensation _9323833
700	1		_aBroweus, Niklas, _eauthor. _91075011
700	1		_aDijk, Marcus van, _eauthor. _9267790
907			_a.b11578324 _b14-08-21 _c27-10-15
942			_cB
945			_a658.8 HUL _g1 _iA468644B _j0 _lcmain _o- _p$56.43 _q- _r- _s- _t0 _u12 _v9 _w0 _x4 _y.i12931603 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h0
999			_c1200947 _d1200947