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010 _a 2009011023
011 _aBIB MATCHES WORLDCAT
020 _a0136085431
_qcasebound
_qalk. paper
020 _a9780136085430
_qcasebound
_qalk. paper
035 _a(ATU)b11465244
035 _a(OCoLC)297146322
040 _aDLC
_beng
_erda
_cDLC
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050 0 0 _aHF5415.2
_b.M29 2010
082 0 0 _a658.83
_222
100 1 _aMalhotra, Naresh K.,
_eauthor.
_91034657
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra.
250 _aSixth edition.
264 1 _aBoston :
_bPrentice Hall,
_c[2010]
264 4 _c©2010
300 _axxxi, 897 pages :
_billustrations ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gPart I.
_tIntroduction and Early Phases of Marketing Research --
_g1.
_tIntroduction to Marketing Research --
_g2.
_tDefining the Marketing Research Problem and Developing an Approach --
_gPart II.
_tResearch Design Formulation --
_g3.
_tResearch Design --
_g4.
_tExploratory Research Design: Secondary Data --
_g5.
_tExploratory Research Design: Qualitative Research --
_g6.
_tDescriptive Research design: Survey and Observation --
_g7.
_tCausal Research Design: Experimentation --
_g8.
_tMeasurement and Scaling: Fundamentals and Comparative Scaling --
_g9.
_tMeasurement and Scaling: Noncomparative Scaling Techniques --
_g10.
_tQuestionnaire and Form Design --
_g11.
_tSampling: Design and Procedures --
_g12.
_tSampling: Final and Initial Sample Size Determination --
_gPart III.
_tData Collection, Preparation, Analysis and Reporting --
_g13.
_tField Work --
_g14.
_tData Preparation --
_g15.
_tFrequency Distribution, Cross-tabulation, and Hypothesis Testing --
_g16.
_tAnalysis of Variance and Covariance --
_g17.
_tCorrelation and Regression --
_g18.
_tDiscriminant and Logit Analysis --
_g19.
_tFactor Analysis --
_g20.
_tCluster Analysis --
_g21.
_tMultidimensional Scaling and Conjoint Analysis --
_g22.
_tStructural Equation Modeling and Path Analysis --
_g23.
_tReport Preparation and Presentation --
_g24.
_tInternational Marketing Research --
_tCases.
520 _a"Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material."--Publisher's website.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing research.
_9338698
650 0 _aMarketing research
_xMethodology
_9372177
907 _a.b11465244
_b07-10-19
_c27-10-15
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