| 000 | 02426cam a2200421 i 4500 | ||
|---|---|---|---|
| 005 | 20221110065100.0 | ||
| 008 | 090626s2009 njua b 001 0 eng d | ||
| 010 | _a 2008046582 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0137141009 _qhardback (alk. paper) |
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| 020 |
_a9780137141005 _qhardback (alk. paper) |
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| 035 | _a(OCoLC)276228848 | ||
| 040 |
_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dOCoLC _dATU |
||
| 050 | 0 | 0 |
_aHC79.P6 _bK68 2009 |
| 082 | 0 | 0 |
_a362.5561 _222 |
| 100 | 1 |
_aKotler, Philip _eauthor. _9306399 |
|
| 245 | 1 | 0 |
_aUp and out of poverty : _bthe social marketing solution / _cPhilip Kotler and Nancy R. Lee. |
| 264 | 1 |
_aUpper Saddle River, N.J. : _bFT Press, _c[2009] |
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| 264 | 4 | _c©2009 | |
| 300 |
_axxv, 341 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_gPart I. _tUnderstanding the Poverty Problem and Its Broad Solutions -- _g1. _tWhy Poverty Hurts Everyone -- _g2. _tExamining a Barrel of Current Solutions -- _g3. _tThe Social Marketing Solution -- _gPart II. _tApplying Marketing Perspectives and Solutions -- _g4. _tSegmenting the Poverty Marketplace -- _g5. _tEvaluating and Choosing Target Market Priorities -- _g6. _tDetermining Desired Behavior Changes -- _g7. _tUnderstanding Barriers, Benefits, and the Competition for Change -- _g8. _tDeveloping a Desired Positioning and Strategic Marketing Mix -- _gPart III. _tEnsuring an Integrated Approach -- _g9. _tDeveloping a Social Marketing Plan -- _g10. _tThe Public Sector's Role in Poverty Reduction -- _g11. _tThe Nonprofit Sector's Role in Poverty Reduction -- _g12. _tThe Private Sector's Role in Poverty Reduction -- _g13. _tGetting the Three Sectors to Work Together. |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aPoverty. _9353257 |
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| 650 | 0 |
_aPoor _9322570 |
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| 650 | 0 |
_aPoverty _xGovernment policy _9632391 |
|
| 650 | 0 |
_aPoverty _vCase studies _9700666 |
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| 650 | 0 |
_aPoor _vCase studies _9712038 |
|
| 650 | 0 |
_aPoverty _xGovernment policy _vCase studies _9633104 |
|
| 700 | 1 |
_aLee, Nancy, _d1932- _eauthor. _9419410 |
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| 907 |
_a.b11462462 _b03-10-17 _c27-10-15 |
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| 942 | _cB | ||
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