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008 010101s2008 paua b s001 0 eng d
010 _a 2008004243
011 _aBIB MATCHES WORLDCAT
020 _a0822943468
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035 _a(ATU)b11456450
035 _a(OCoLC)182735992
040 _aDLC
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050 1 0 _aPE2751
_b.P74 2008
082 0 0 _a427.94373
_222
100 1 _aPrendergast, Catherine,
_d1968-
_eauthor.
_91073766
245 1 0 _aBuying into English :
_blanguage and investment in the new capitalist world /
_cCatherine Prendergast.
264 1 _aPittsburgh :
_bUniversity of Pittsburgh Press,
_c[2008]
264 4 _c©2008
300 _aix, 180 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aPittsburgh series in composition, literacy, and culture
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction : the first language of capitalism -- Lingua non grata : English during communism -- Other worlds in other words -- "We live and learn" -- Real life in English -- The golden cage.
520 _a"English has become the language of choice for global economic, political, and cultural exchange. Many developing countries (and, notably, many former Soviet bloc countries) have little choice but to "buy into English" as a path to ideological and material betterment. As Catherine Prendergast reveals, however, investing in English has not always been easy and has often disappointed expectations. Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. To chart this evolution, she examines globalization's past as well as its present. Through personal histories, she offers a rare glance at how the communist regime was forced to reckon with English's growing global stature. Prendergast contrasts these accounts with chronicles of adept multitaskers learning English during Slovakia's exhausting fast-track incorporation into the European Union and Western capitalism. She reveals how the use of English in everyday life has become suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit. Buying into English presents a fascinating study of how language lives in the imagination as much as in the world, an astute analysis of the factors that have made English so prominent and yet so elusive, and a deconstruction of the myth of guaranteed viability for new states and economies through English."--Publisher description.
588 _aMachine converted from AACR2 source record.
650 0 _aEnglish language
_zSlovakia
_9741778
650 0 _aEnglish language
_xEconomic aspects
_zSlovakia
_9730436
650 0 _aIntercultural communication
_zSlovakia
_9741791
650 0 _aEnglish language
_xGlobalization
_9337721
650 0 _aLanguage and culture
_zSlovakia
_9741805
830 0 _aPittsburgh series in composition, literacy, and culture.
_9238836
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0809/2008004243-b.html
907 _a.b11456450
_b10-06-19
_c27-10-15
942 _cB
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