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005 | 20221101221058.0 | ||
008 | 010101s2008 paua b s001 0 eng d | ||
010 | _a 2008004243 | ||
011 | _aBIB MATCHES WORLDCAT | ||
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_a0822943468 _qcloth (alk. paper) |
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_a9780822943464 _qcloth (alk. paper) |
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_a082296001X _qpbk. (alk. paper) |
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_a9780822960010 _qpbk. (alk. paper) |
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035 | _a(ATU)b11456450 | ||
035 | _a(OCoLC)182735992 | ||
040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dBAKER _dYDXCP _dPIT _dUKM _dCDX _dBWX _dIXA _dATU |
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_aPE2751 _b.P74 2008 |
082 | 0 | 0 |
_a427.94373 _222 |
100 | 1 |
_aPrendergast, Catherine, _d1968- _eauthor. _91073766 |
|
245 | 1 | 0 |
_aBuying into English : _blanguage and investment in the new capitalist world / _cCatherine Prendergast. |
264 | 1 |
_aPittsburgh : _bUniversity of Pittsburgh Press, _c[2008] |
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264 | 4 | _c©2008 | |
300 |
_aix, 180 pages : _billustrations ; _c24 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aPittsburgh series in composition, literacy, and culture | |
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIntroduction : the first language of capitalism -- Lingua non grata : English during communism -- Other worlds in other words -- "We live and learn" -- Real life in English -- The golden cage. | |
520 | _a"English has become the language of choice for global economic, political, and cultural exchange. Many developing countries (and, notably, many former Soviet bloc countries) have little choice but to "buy into English" as a path to ideological and material betterment. As Catherine Prendergast reveals, however, investing in English has not always been easy and has often disappointed expectations. Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. To chart this evolution, she examines globalization's past as well as its present. Through personal histories, she offers a rare glance at how the communist regime was forced to reckon with English's growing global stature. Prendergast contrasts these accounts with chronicles of adept multitaskers learning English during Slovakia's exhausting fast-track incorporation into the European Union and Western capitalism. She reveals how the use of English in everyday life has become suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit. Buying into English presents a fascinating study of how language lives in the imagination as much as in the world, an astute analysis of the factors that have made English so prominent and yet so elusive, and a deconstruction of the myth of guaranteed viability for new states and economies through English."--Publisher description. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aEnglish language _zSlovakia _9741778 |
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650 | 0 |
_aEnglish language _xEconomic aspects _zSlovakia _9730436 |
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650 | 0 |
_aIntercultural communication _zSlovakia _9741791 |
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650 | 0 |
_aEnglish language _xGlobalization _9337721 |
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650 | 0 |
_aLanguage and culture _zSlovakia _9741805 |
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830 | 0 |
_aPittsburgh series in composition, literacy, and culture. _9238836 |
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856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0809/2008004243-b.html |
907 |
_a.b11456450 _b10-06-19 _c27-10-15 |
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