000			02225cam a2200433 i 4500
005			20221110001842.0
008			090605s2009 caua 001 0deng d
011			_aBIB MATCHES WORLDCAT
020			_a0321631536 _qpbk.
020			_a9780321631534 _qpbk.
035			_a(ATU)b11455214
035			_a(OCoLC)373874025
040			_aVPW _beng _erda _cVPW _dVPW _dOCLCQ _dNLE _dOCLCA _dATU
043			_an-us---
050		4	_aJK2281 _b.H37 2009
082	0	4	_a324.730973 _222
100	1		_aHarfoush, Rahaf, _eauthor. _91073707
245	1	0	_aYes we did : _ban inside look at how social media built the Obama brand / _cRahaf Harfoush.
264		1	_aBerkeley, CA : _bNew Riders, _c[2009]
264		4	_c©2009
300			_axiv, 199 pages : _bcolour illustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aPart one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government.
588			_aMachine converted from AACR2 source record.
600	1	0	_aObama, Barack _9334827
650		0	_aPresidents _zUnited States _xElection _y2008 _9566502
650		0	_aPresidential candidates _zUnited States _9645215
650		0	_aPolitical campaigns _zUnited States _9373681
650		0	_aSocial media _xMarketing _9713432
650		0	_aSocial networks _xComputer network resources _9768517
651		0	_aUnited States _xPolitics and government _y2001-2009 _9500344
907			_a.b11455214 _b06-09-21 _c27-10-15
942			_cB
945			_a324.730973 HAR _g1 _iA467926B _j0 _lcmain _o- _p$31.57 _q- _r- _s- _t0 _u13 _v4 _w0 _x2 _y.i12904983 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gcau _h0
999			_c1194347 _d1194347