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020 _a0791476758
_qhc
_qalk. paper
020 _a9780791476758
_qhc
_qalk. paper
035 _a(OCoLC)232257159
040 _aDLC
_beng
_erda
_cDLC
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_dYDXCP
_dC#P
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050 0 0 _aPN175
_b.M87 2009
082 0 0 _a808
_222
100 1 _aMurray, Joddy,
_d1968-
_eauthor.
_91073339
245 1 0 _aNon-discursive rhetoric :
_bimage and affect in multimodal composition /
_cJoddy Murray.
264 1 _aAlbany :
_bSUNY Press,
_c[2009]
264 4 _c©2009
300 _aix, 232 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 211-221) and index.
505 0 0 _tIntroduction --
_tConnections to Langer --
_tConnections to Neuroscience --
_tConnections to Multimodal Texts --
_g1.
_tNon-Discursive Symbolization --
_tLangerian Symbolization --
_tLanguage as both Discursive and Non-Discursive --
_tLanguage as both Individual and Social --
_tLanguage Failure and Ambiguity as Important to Writing --
_tLanguage is Closely Tied to Image and Consciousness --
_tNon-Discursive Symbolization, the Ineffable, and Invention --
_g2.
_tNon-Discursive Symbolization, Image, and New Media --
_tVisual Literacy and Pedagogy --
_tTechnical Communications and Digital Literacy --
_tCultural Studies and the Image --
_tImage as Non-Discursive Symbolization --
_g3.
_tAffect and Image - Neuroscience and Symbolization --
_tAffective Domain in Composition and Rhetoric --
_tBody/Mind and Logical/Emotional: Overcoming --
_tFalse Dichotomies --
_tNeuroscience, Image, and Affect --
_tNeuroscience, Consciousness and Symbolization --
_tTheories of Will --
_tThe Role of Consciousness and Will in the Non-Discursive --
_g4.
_tNon-Discursive Textual Production and Multimedia --
_tWriting Theory/Invention Theory --
_tNon-Discursive Theory of Writing --
_tA Non-Discursive to Discursive Composing Model --
_tImage Consumption, Production, & Distribution --
_g5.
_tComposing Multimodality --
_tThe Rhetorical Image --
_tValues of Multimodality --
_tCinematic Rhetoric --
_tAssessing Multimodality --
_tConclusions.
520 _a"Examines the role of image and affect in teaching with new digital technologies and multimedia composition. Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition."--Publisher's website.
588 _aMachine converted from AACR2 source record.
650 0 _aRhetoric
_9323409
650 0 _aCommunication.
_9315742
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