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005 | 20221101220732.0 | ||
008 | 090216s2009 nyua b s001 0 eng d | ||
010 | _a 2008024987 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a0791476758 _qhc _qalk. paper |
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020 |
_a9780791476758 _qhc _qalk. paper |
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035 | _a(OCoLC)232257159 | ||
040 |
_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dC#P _dCDX _dATU |
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050 | 0 | 0 |
_aPN175 _b.M87 2009 |
082 | 0 | 0 |
_a808 _222 |
100 | 1 |
_aMurray, Joddy, _d1968- _eauthor. _91073339 |
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245 | 1 | 0 |
_aNon-discursive rhetoric : _bimage and affect in multimodal composition / _cJoddy Murray. |
264 | 1 |
_aAlbany : _bSUNY Press, _c[2009] |
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264 | 4 | _c©2009 | |
300 |
_aix, 232 pages : _billustrations ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 211-221) and index. | ||
505 | 0 | 0 |
_tIntroduction -- _tConnections to Langer -- _tConnections to Neuroscience -- _tConnections to Multimodal Texts -- _g1. _tNon-Discursive Symbolization -- _tLangerian Symbolization -- _tLanguage as both Discursive and Non-Discursive -- _tLanguage as both Individual and Social -- _tLanguage Failure and Ambiguity as Important to Writing -- _tLanguage is Closely Tied to Image and Consciousness -- _tNon-Discursive Symbolization, the Ineffable, and Invention -- _g2. _tNon-Discursive Symbolization, Image, and New Media -- _tVisual Literacy and Pedagogy -- _tTechnical Communications and Digital Literacy -- _tCultural Studies and the Image -- _tImage as Non-Discursive Symbolization -- _g3. _tAffect and Image - Neuroscience and Symbolization -- _tAffective Domain in Composition and Rhetoric -- _tBody/Mind and Logical/Emotional: Overcoming -- _tFalse Dichotomies -- _tNeuroscience, Image, and Affect -- _tNeuroscience, Consciousness and Symbolization -- _tTheories of Will -- _tThe Role of Consciousness and Will in the Non-Discursive -- _g4. _tNon-Discursive Textual Production and Multimedia -- _tWriting Theory/Invention Theory -- _tNon-Discursive Theory of Writing -- _tA Non-Discursive to Discursive Composing Model -- _tImage Consumption, Production, & Distribution -- _g5. _tComposing Multimodality -- _tThe Rhetorical Image -- _tValues of Multimodality -- _tCinematic Rhetoric -- _tAssessing Multimodality -- _tConclusions. |
520 | _a"Examines the role of image and affect in teaching with new digital technologies and multimedia composition. Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition."--Publisher's website. | ||
588 | _aMachine converted from AACR2 source record. | ||
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_aRhetoric _9323409 |
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650 | 0 |
_aCommunication. _9315742 |
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