000 02504cam a2200337 i 4500
005 20221101233041.0
008 090403s2009 ne ab b 001 0 eng d
011 _aBIB MATCHES WORLDCAT
020 _a1856175235
_qpbk.
020 _a9781856175234
_qpbk.
035 _a(OCoLC)277069105
040 _aUKM
_beng
_erda
_cUKM
_dYDXCP
_dBWKUK
_dBWK
_dBWX
_dATU
050 4 _aGV713
_b.M38 2009
082 0 4 _a796.0694
_222
100 1 _aMasterman, Guy,
_eauthor.
_91072766
245 1 0 _aStrategic sports event management /
_cGuy Masterman.
250 _aSecond edition.
264 1 _aAmsterdam ;
_aBoston ;
_aLondon :
_bButterworth-Heinemann,
_c2009.
300 _axxii, 354 pages :
_bcolour illustrations, maps ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aPrevious ed.: Oxford : Elsevier Butterworth-Heinemann, 2004.
504 _aIncludes bibliographical references and index.
505 0 0 _tThe sports event industry --
_tEvent organizations --
_tThe sports event planning process --
_tImpacts and legacies --
_tFinancial planning and control --
_tEvent revenue maximization --
_tThe bidding process --
_tEvent implementation --
_tMarketing planning and implementation --
_tInnovative communications --
_tSports event sponsorship --
_tResearch and evaluation.
520 _a"The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic edition provides students and event managers with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term. The text uses new international case studies throughout to offer real-world insight in both larger and smaller events. Plus, in this new Olympic edition, we see the introduction of a Beijing Olympiad case study in each chapter. Through this topical and timely addition to the text, we can understand the lessons to be learned by events mangers of events of all sizes."--Publisher's website.
588 _aMachine converted from AACR2 source record.
650 0 _aSports tournaments
_xManagement
_9707298
650 0 _aStrategic planning.
_9345424
942 _cB
999 _c1192830
_d1192830