000 | 02504cam a2200337 i 4500 | ||
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005 | 20221101233041.0 | ||
008 | 090403s2009 ne ab b 001 0 eng d | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a1856175235 _qpbk. |
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020 |
_a9781856175234 _qpbk. |
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035 | _a(OCoLC)277069105 | ||
040 |
_aUKM _beng _erda _cUKM _dYDXCP _dBWKUK _dBWK _dBWX _dATU |
||
050 | 4 |
_aGV713 _b.M38 2009 |
|
082 | 0 | 4 |
_a796.0694 _222 |
100 | 1 |
_aMasterman, Guy, _eauthor. _91072766 |
|
245 | 1 | 0 |
_aStrategic sports event management / _cGuy Masterman. |
250 | _aSecond edition. | ||
264 | 1 |
_aAmsterdam ; _aBoston ; _aLondon : _bButterworth-Heinemann, _c2009. |
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300 |
_axxii, 354 pages : _bcolour illustrations, maps ; _c25 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aPrevious ed.: Oxford : Elsevier Butterworth-Heinemann, 2004. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_tThe sports event industry -- _tEvent organizations -- _tThe sports event planning process -- _tImpacts and legacies -- _tFinancial planning and control -- _tEvent revenue maximization -- _tThe bidding process -- _tEvent implementation -- _tMarketing planning and implementation -- _tInnovative communications -- _tSports event sponsorship -- _tResearch and evaluation. |
520 | _a"The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic edition provides students and event managers with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term. The text uses new international case studies throughout to offer real-world insight in both larger and smaller events. Plus, in this new Olympic edition, we see the introduction of a Beijing Olympiad case study in each chapter. Through this topical and timely addition to the text, we can understand the lessons to be learned by events mangers of events of all sizes."--Publisher's website. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aSports tournaments _xManagement _9707298 |
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650 | 0 |
_aStrategic planning. _9345424 |
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942 | _cB | ||
999 |
_c1192830 _d1192830 |