| 000 | 01409cam a22003378a 4500 | ||
|---|---|---|---|
| 005 | 20221101231140.0 | ||
| 008 | 080318s2008 enka b 001 0 eng | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 015 |
_aGBA852954 _2bnb |
||
| 016 | 7 |
_a014576449 _2Uk |
|
| 020 | _a9781841162058 (hbk.) | ||
| 020 | _a1841162051 (hbk.) | ||
| 035 | _a(ATU)b11395643 | ||
| 035 | _a(OCoLC)220014617 | ||
| 040 |
_aUKM _cUKM _dYDXCP |
||
| 082 | 0 | 4 |
_a659.111 _222 |
| 245 | 0 | 0 |
_aAdvertising works 16 : _bproving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / _cedited and introduced by Richard Storey. |
| 263 | _a200803 | ||
| 264 | 1 |
_aHenley-on-Thames : _bWorld Advertising Research Center, _c2008. |
|
| 300 |
_axxix, 334 p. ; _c25 cm + _e1 DVD. |
||
| 500 | _aPublished in association with the IPA. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising campaigns _xAwards _zGreat Britain _vCase studies _9718256 |
|
| 700 | 1 |
_aStorey, Richard. _91070751 |
|
| 710 | 2 |
_aWorld Advertising Research Centre. _9242276 |
|
| 710 | 2 |
_aInstitute of Practitioners in Advertising. _9230025 |
|
| 907 |
_a.b11395643 _b06-08-21 _c27-10-15 |
||
| 942 | _cB | ||
| 945 |
_a659.111 ADV _g1 _iA320768B _j0 _lcmain _o- _p$0.00 _q- _r- _s- _t0 _u1 _v0 _w0 _x1 _y.i12703357 _z29-10-15 |
||
| 998 |
_ab _ac _b06-04-16 _cm _da _feng _genk _h0 |
||
| 999 |
_c1189538 _d1189538 |
||