000 03376cam a2200469 i 4500
005 20221101231020.0
008 060629s2008 nyua b 001 0 eng d
011 _aChanged OCLC from 181068268 to 963696338
020 _a0073404705
_qhbk.
020 _a9780073404707
_qhbk.
020 _a0071101071
_qpbk.
020 _a9780071101073
_qpbk.
035 _a(ATU)b1139285x
035 _a(OCoLC)963696338
040 _aUKM
_beng
_erda
_cUKM
_dBTCTA
_dBAKER
_dOCoLC
_dATU
082 0 4 _a658.83
_222
100 1 _aHair, Joseph F.,
_cJr.,
_d1944-
_eauthor.
_9414775
245 1 0 _aMarketing research :
_bin a digital information environment /
_cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 _aFourth edition.
264 1 _aNew York :
_bMcGraw-Hill Higher Education,
_c2008.
264 2 _aLondon :
_bMcGraw-Hill
300 _axxiv, 690 pages :
_billustrations (some colour) ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aPrevious ed.: Boston, Mass.: McGraw-Hill/Irwin, 2006.
504 _aIncludes bibliographical references and index.
505 0 0 _gPart 1.
_tThe Role and Value of Marketing Research --
_g1.
_tMarketing Research and Managerial Decision Making --
_g2.
_tOverview of the Research Process and Research Proposals --
_g3.
_tInformation-Driven Technology and the Research Process --
_g4.
_tMarket Intelligence and Database Research --
_gPart 2.
_tDesigning Marketing Research Projects --
_g5.
_tSecondary Research: Designs, Searches, and Sources --
_g6.
_tExploratory Research Using Qualitative and Observation Methods --
_g7.
_tAnalyzing and Reporting Qualitative Research --
_g8.
_tDescriptive Research Designs Using Surveys --
_g9.
_tCausal Research Designs and Test Markets --
_gPart 3.
_tDesigning and Conducting Surveys --
_g10.
_tSampling: Theories, Designs, and Plans --
_g11.
_tOverview of Measurement: Construct Development and Scaling --
_g12.
_tAdvanced Measurement Designs for Survey Research --
_g13.
_tQuestionnaire Design: Concepts and Issues --
_gPart 4.
_tData Preparation, Analysis, and Reporting Results --
_g14.
_tPreparing Survey Data for Analysis --
_g15.
_tData Analysis: Testing for Significant Differences --
_g16.
_tData Analysis: Testing for Associations --
_g17.
_tOverview of Multivariate Analysis Methods --
_g18.
_tPreparing and Presenting Marketing Research Reports.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing research
_9338698
700 1 _aBush, Robert P.,
_eauthor.
_91070584
700 1 _aOrtinau, David J.,
_eauthor.
_91070585
907 _a.b1139285x
_b13-08-21
_c27-10-15
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