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| 035 | _a(OCoLC)191889965 | ||
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_aHF5415 _b.M32318 2008 |
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_a658.8001 _222 |
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_aMarketing theory / _cedited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aThousand Oaks, CA : _bSAGE Publications, _c2008. |
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| 300 |
_a3 volumes : _billustrations ; _c25 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 1 | _aSAGE library of marketing | |
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _av. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation. | |
| 520 | _a"Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. ; ; Volume One: documents the historical roots of marketing theory and traces the influences on its development, including differing philosophical perspectives. ; Volume Two: looks at some of the major controversies that have permeated theoretical debates in marketing and considers the changing social and political contexts in which they developed. ; Volume Three: examines how different theoretical lens impact on conceptualisations of the consumer and the marketing organisation (the role and function of marketing). ; ; This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area."--Publisher description. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
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_aMarketing. _9320436 |
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| 700 | 1 |
_aMaclaran, Pauline, _eeditor. _91037749 |
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| 700 | 1 |
_aSaren, Michael, _eeditor. _9249816 |
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| 700 | 1 |
_aTadajewski, Mark, _eeditor. _91068891 |
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_aSAGE library of marketing. _9254257 |
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