| 000 | 01831cam a2200385 a 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20221101230439.0 | ||
| 008 | 080227s2008 sz a b 000 0 eng | ||
| 019 | _a182737729 | ||
| 020 |
_a9782940373680 _q(pbk.) |
||
| 020 |
_a294037368X _q(pbk.) |
||
| 035 | _a(ATU)b11380317 | ||
| 035 | _a(OCoLC)213114092 | ||
| 040 |
_aUKM _beng _cUKM _dBTCTA _dBAKER _dYDXCP _dBWX _dBDX _dOCLCF _dOCLCO _dNJI _dPHUSC _dOCLCQ _dERL _dDEHBZ _dUKMGB |
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| 042 | _aukblcatcopy | ||
| 050 | 4 |
_aHF5825 _b.B69 2008 |
|
| 082 | 0 | 4 |
_a659.132 _222 |
| 100 | 1 |
_aBowdery, Rob. _91070010 |
|
| 245 | 1 | 0 |
_aCopywriting / _cby Rob Bowdery. |
| 260 |
_aLausanne ; _aWorthing : _bAVA Academia, _c2008. |
||
| 300 |
_a175 pages : _billustrations ; _c23 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 1 |
_aBasics advertising ; _v1 |
|
| 504 | _aIncludes bibliographical references (page 173). | ||
| 505 | 0 | _aWriting with purpose -- Understanding your product -- Knowing your audience -- MAstering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world. | |
| 520 | _aPresents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. | ||
| 650 | 0 |
_aAdvertising copy. _9313451 |
|
| 830 | 0 |
_aBasics advertising ; _v1. _91070011 |
|
| 907 |
_a.b11380317 _b16-12-20 _c27-10-15 |
||
| 942 | _cB | ||
| 945 |
_a659.132 BOW _g1 _iA445104B _j0 _lcmain _o- _p$0.00 _q- _r- _s- _t0 _u0 _v0 _w0 _x0 _y.i13651936 _z13-12-19 |
||
| 998 |
_a(2)b _a(2)c _b13-12-19 _cm _da _feng _gsz _h0 |
||
| 999 |
_c1188202 _d1188202 |
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