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_a1841694983 _qhardcover (alk. paper) |
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020 |
_a9781841694986 _qhardcover (alk. paper) |
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035 | _a(OCoLC)271105293 | ||
040 |
_aDLC _beng _erda _cDLC _dC#P _dBWX _dYDXCP _dCDX _dIXA _dNLGGC _dIOJ _dHEBIS _dSEO _dBTCTA _dUKM _dDEBSZ _dVLB _dATU |
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050 | 0 | 0 |
_aHF5415.32 _b.S596 2009 |
082 | 0 | 0 |
_a658.8342 _222 |
245 | 0 | 0 |
_aSocial psychology of consumer behavior / _ceditor by Michaela Wänke. |
246 | 3 | _aSocial psychology of consumer behaviour | |
264 | 1 |
_aNew York : _bPsychology Press, _c2009. |
|
300 |
_aix, 396 pages : _billustrations ; _c24 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aFrontiers of social psychology | |
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gPart 1. _tIntroduction: A Tale of Two Disciplines --. _tWhat's Social about Consumer Behavior? (M.We) -- _tR.S. Wyer, Jr -- _tSocial Psychology and Consumer Psychology: An Unexplored Interface(R. Adaval) -- _gPart 2. _tThe Construal of Consumer Judgments and Decisions --. _tPsychological Distance and Consumer Behavior: A Construal Level(T. Eyal, N. Liberman, Y. Trope) -- _tTheory Perspective -- _tThe Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice(A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij) -- _tBrands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions(H. Bless, R. Greifenender) -- _tCompensatory Reasoning in Choice(A. Chernev, R. Hamilton) -- _gPart 3. _tAffective and Cognitive Feelings in Consumer Judgment --. _tConditioning as a Source of Liking: There is Nothing Simple About It(J. De Houwer) -- _tThe Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. (M.T. Pham) -- _tWhen Thinking is Difficult: Metacognitive Experiences as Information(N. Schwarz, H. Song, J. Xu,) -- _gPart 4. _tSocial and Media Influences on Judgment and Behavior --. _tCross-Cultural Issues in Consumer Behavior(S. Shavitt, A.Y. Lee, C.J. Torelli,) -- _tTelevision Viewing and Social Reality: Effects and Underlying Processes(L.J. Shrum) -- _tNormative Influences on Consumption and Conservation Behaviors(N.J. Goldstein, R.B. Cialdini) -- _tTaking the Target's Perspective: The Persuasion Knowledge Model(A. Kirmani, M.C. Campbell) -- _gPart 5. _tGoals and Self-regulation --. _tThe Persuasive Power of Regulatory Fit(A.Y. Lee, E.T. Higgins) -- _tThe Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures(M. Friese, W. Hofmann, M. We) -- _tThe Dynamics of Self-Regulation: When Goals Commit Versus Liberate(A. Fishbach, Y. Zhang). |
520 | _aThis volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aConsumer behavior. _9345411 |
|
650 | 0 |
_aConsumer behavior _xPsychological aspects _9784912 |
|
650 | 0 |
_aConsumers _xPsychology _9374076 |
|
650 | 0 |
_aSocial psychology _9345421 |
|
700 | 1 |
_aWänke, Michaela, _eeditor. _9274874 |
|
830 | 0 |
_aFrontiers of social psychology. _91053346 |
|
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