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011 _aBIB MATCHES WORLDCAT
020 _a1841694983
_qhardcover (alk. paper)
020 _a9781841694986
_qhardcover (alk. paper)
035 _a(OCoLC)271105293
040 _aDLC
_beng
_erda
_cDLC
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042 _apcc
050 0 0 _aHF5415.32
_b.S596 2009
082 0 0 _a658.8342
_222
245 0 0 _aSocial psychology of consumer behavior /
_ceditor by Michaela Wänke.
246 3 _aSocial psychology of consumer behaviour
264 1 _aNew York :
_bPsychology Press,
_c2009.
300 _aix, 396 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aFrontiers of social psychology
504 _aIncludes bibliographical references and index.
505 0 0 _gPart 1.
_tIntroduction: A Tale of Two Disciplines --.
_tWhat's Social about Consumer Behavior? (M.We) --
_tR.S. Wyer, Jr --
_tSocial Psychology and Consumer Psychology: An Unexplored Interface(R. Adaval) --
_gPart 2.
_tThe Construal of Consumer Judgments and Decisions --.
_tPsychological Distance and Consumer Behavior: A Construal Level(T. Eyal, N. Liberman, Y. Trope) --
_tTheory Perspective --
_tThe Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice(A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij) --
_tBrands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions(H. Bless, R. Greifenender) --
_tCompensatory Reasoning in Choice(A. Chernev, R. Hamilton) --
_gPart 3.
_tAffective and Cognitive Feelings in Consumer Judgment --.
_tConditioning as a Source of Liking: There is Nothing Simple About It(J. De Houwer) --
_tThe Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. (M.T. Pham) --
_tWhen Thinking is Difficult: Metacognitive Experiences as Information(N. Schwarz, H. Song, J. Xu,) --
_gPart 4.
_tSocial and Media Influences on Judgment and Behavior --.
_tCross-Cultural Issues in Consumer Behavior(S. Shavitt, A.Y. Lee, C.J. Torelli,) --
_tTelevision Viewing and Social Reality: Effects and Underlying Processes(L.J. Shrum) --
_tNormative Influences on Consumption and Conservation Behaviors(N.J. Goldstein, R.B. Cialdini) --
_tTaking the Target's Perspective: The Persuasion Knowledge Model(A. Kirmani, M.C. Campbell) --
_gPart 5.
_tGoals and Self-regulation --.
_tThe Persuasive Power of Regulatory Fit(A.Y. Lee, E.T. Higgins) --
_tThe Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures(M. Friese, W. Hofmann, M. We) --
_tThe Dynamics of Self-Regulation: When Goals Commit Versus Liberate(A. Fishbach, Y. Zhang).
520 _aThis volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
588 _aMachine converted from AACR2 source record.
650 0 _aConsumer behavior.
_9345411
650 0 _aConsumer behavior
_xPsychological aspects
_9784912
650 0 _aConsumers
_xPsychology
_9374076
650 0 _aSocial psychology
_9345421
700 1 _aWänke, Michaela,
_eeditor.
_9274874
830 0 _aFrontiers of social psychology.
_91053346
907 _a.b11379741
_b22-08-17
_c27-10-15
942 _cB
945 _a658.8342 SOC
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