000			03869cam a2200433 i 4500
005			20221109233806.0
008			080821s2007 ne a b 001 0 eng d
010			_a 2007300183
011			_aBIB MATCHES WORLDCAT
020			_a0750680652 _qpbk.
020			_a9780750680653 _qpbk.
035			_a(ATU)b11378293
035			_a(OCoLC)123113926
040			_aUKM _beng _erda _cUKM _dDLC _dBAKER _dBTCTA _dBWKUK _dYDXCP _dIXA _dVRC _dPMC _dATU
050	0	0	_aAM121 _b.M878 2007
082	0	0	_a069.0688 _222
245	0	0	_aMuseum marketing : _bcompeting in the global marketplace / _cedited by Ruth Rentschler and Anne-Marie Hede.
246	3	0	_aCompeting in the global marketplace
264		1	_aAmsterdam ; _aBoston : _bButterworth-Heinemann, _c[2007]
264		4	_c©2007
300			_axxvi, 270 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMajor case study : Cultural memory re-presented at the Quai Branly Museum / Annette Van den Bosch ; Museum marketing : no longer a dirty word / Ruth Rentschler ; The departing train : on-line museum marketing in the age of engagement / Amelia Bartak ; E-marketing, communications and the international tourist / Wee Wen Liew -- Major case study : Vietnam Museum of ethnology / Huong Le -- Major case study : Shape shifters : the role and function of modern museums / Leonie Lockstone ; The Boag's Centre for Beer Lovers : building brand with a corporate museum / Kim Lehman and John Byrom ; Knowing how to look at art / Dirk Vom Lehn ; 'Constructive chillers' : a new market for museums / Alix Slater ; Sport museums : marketing to engage consumers in sport heritage / Pamm Kellett ; By the community, for the community : exhibiting New Model Army's 25 years of rock visual heritage / Daragh O'Reilly -- Major case study : Tennis Australia : what to do with a heritage collection of great significance / Pamm Kellett -- Major case study : Welcome to our house : satisfying visitors to the historic house museum / Linda Young ; Retailing and the museum : applying the seven 'P's of services marketing to museum stores / Sandra Mottner ; Branding museums in the global market place / Anne-Marie Hede ; Museums and merchandising / Stefan Toepler and Volker Kirchberg ; Branding museums / Carol Scott -- Major case study : Rethinking Tate Modern as an art museum 'brand' / Martha Phillips and Daragh O'Reilly -- Major case study : Museum of contemporary art markets itself / Ruth Rentschler ; The rise and rise of art museum marketing discourse / Derrick Chong ; 'The social museum' and its implications for marketing / Fiona McLean and Mark O'Neill ; Museum architecture and visitor experience / Jonathan Sweet -- Major case study : Internet marketing at Maningrida Arts and Culture, 1995-2006 / Megan Cardamone -- Major case study : Historic Museum 'co-opetition' : the case of the James River Plantations / Sandra Mottner -- Major case study : Strategic partnerships between museums and corporate organizations : the marriage of the Museum of New Zealand Te Papa Tongarewa and TOWER / Suzette Major and Tamarisk Sutherland.
588			_aMachine converted from AACR2 source record.
650		0	_aMuseums _xMarketing _9713139
650		0	_aMuseums _xMarketing _vCase studies _9713350
650		0	_aGlobalization. _9337927
650		0	_aMuseums _xPublic relations _9322994
650		0	_aMuseums _xManagement _9705767
700	1		_aRentschler, Ruth, _d1953- _eeditor. _9400621
700	1		_aHede, Anne-Marie, _eeditor. _91069905
907			_a.b11378293 _b11-07-17 _c27-10-15
942			_cB
945			_a069.0688 MUS _g1 _iA456187B _j0 _lcmain _o- _p$41.76 _q- _r- _s- _t0 _u9 _v0 _w0 _x1 _y.i12789252 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gne _h0
999			_c1188030 _d1188030