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011 _aBIB MATCHES WORLDCAT
020 _a1426630506
020 _a9781426630507
035 _a(OCoLC)231582173
040 _aBTCTA
_beng
_erda
_cBTCTA
_dNz
_dATU
082 0 _a658.8342
_222
100 1 _aLindquist, Jay D.,
_eauthor.
_91069587
245 1 0 _aShopper, buyer, and consumer behavior :
_btheory, marketing applications, and public policy /
_cJay Lindquist and M. Joseph Sirgy.
246 3 _aShopper, buyer, and consumer behaviour :
_bTheory, marketing applications, and public policy
246 0 0 _aShopper, buyer, and consumer behaviour
264 1 _a[Place of publication not identified] :
_bAtomic Dog Pub Inc,
_c2008.
300 _axviii, 751 pages :
_billustrations ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
505 0 _aChapter 1: An Overview of the Foundations of Shopper, Buyer, and Consumer Behavior -- Chapter 2: Problem Recognition and Information Search -- Chapter 3: Alternative Evaluation and Choice -- Chapter 4: Consumption and Post-Purchase Behavior -- Chapter 5: Symbolic Consumption, Self-Image, and Personality -- Chapter 6: Personal Values, Lifestyles, Psychographics, and Relationships -- Chapter 7: Memory, Learning, Perception, and Cognition -- Chapter 8: Motivation, Emotion, Mood, and Involvement -- Chapter 9: Beliefs, Affect, Attitude, and Intention -- Chapter 10: Communication and Persuasion -- Chapter 11: Cultural Influences: Perspectives -- Chapter 12: Cultural Influences: Generalizations and Cross-Cultural Perspectives -- Chapter 13: Subcultural Influences -- Chapter 14: Social Class and Reference Group Influences -- Chapter 15: Household and Family Influences -- Chapter 16: Public Policy and Consumer Advocacy -- Chapter 17: Consumer Behavior and Society -- Chapter 18: Organizational Buying and Diffusion of Innovation -- Chapter 19: Conducting Research
520 _aFocuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. Divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included --PUBLISHER DESCRIPTION.
588 _aMachine converted from non-AACR2, non-ISBD source record.
650 0 _aMarketing.
_9320436
650 0 _aConsumer behavior.
_9345411
650 0 _aMotivation research (Marketing)
_9321068
700 1 _aSirgy, M. Joseph,
_eauthor.
_91033939
907 _a.b11373003
_b22-08-17
_c27-10-15
942 _cB
945 _a658.8342 LIN
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