000 | 03086cam a2200373 i 4500 | ||
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005 | 20221101230054.0 | ||
008 | 080610s2008 xx 000 0 eng d | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a1426630506 | ||
020 | _a9781426630507 | ||
035 | _a(OCoLC)231582173 | ||
040 |
_aBTCTA _beng _erda _cBTCTA _dNz _dATU |
||
082 | 0 |
_a658.8342 _222 |
|
100 | 1 |
_aLindquist, Jay D., _eauthor. _91069587 |
|
245 | 1 | 0 |
_aShopper, buyer, and consumer behavior : _btheory, marketing applications, and public policy / _cJay Lindquist and M. Joseph Sirgy. |
246 | 3 |
_aShopper, buyer, and consumer behaviour : _bTheory, marketing applications, and public policy |
|
246 | 0 | 0 | _aShopper, buyer, and consumer behaviour |
264 | 1 |
_a[Place of publication not identified] : _bAtomic Dog Pub Inc, _c2008. |
|
300 |
_axviii, 751 pages : _billustrations ; _c28 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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505 | 0 | _aChapter 1: An Overview of the Foundations of Shopper, Buyer, and Consumer Behavior -- Chapter 2: Problem Recognition and Information Search -- Chapter 3: Alternative Evaluation and Choice -- Chapter 4: Consumption and Post-Purchase Behavior -- Chapter 5: Symbolic Consumption, Self-Image, and Personality -- Chapter 6: Personal Values, Lifestyles, Psychographics, and Relationships -- Chapter 7: Memory, Learning, Perception, and Cognition -- Chapter 8: Motivation, Emotion, Mood, and Involvement -- Chapter 9: Beliefs, Affect, Attitude, and Intention -- Chapter 10: Communication and Persuasion -- Chapter 11: Cultural Influences: Perspectives -- Chapter 12: Cultural Influences: Generalizations and Cross-Cultural Perspectives -- Chapter 13: Subcultural Influences -- Chapter 14: Social Class and Reference Group Influences -- Chapter 15: Household and Family Influences -- Chapter 16: Public Policy and Consumer Advocacy -- Chapter 17: Consumer Behavior and Society -- Chapter 18: Organizational Buying and Diffusion of Innovation -- Chapter 19: Conducting Research | |
520 | _aFocuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. Divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included --PUBLISHER DESCRIPTION. | ||
588 | _aMachine converted from non-AACR2, non-ISBD source record. | ||
650 | 0 |
_aMarketing. _9320436 |
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650 | 0 |
_aConsumer behavior. _9345411 |
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650 | 0 |
_aMotivation research (Marketing) _9321068 |
|
700 | 1 |
_aSirgy, M. Joseph, _eauthor. _91033939 |
|
907 |
_a.b11373003 _b22-08-17 _c27-10-15 |
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