000			03092cam a2200409 i 4500
005			20221101230050.0
008			080729s2008 si abf b 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a0470822678
020			_a9780470822678
035			_a(ATU)b11372862
035			_a(OCoLC)221153298
040			_aBTCTA _beng _erda _cBTCTA _dBAKER _dYDXCP _dBWX _dCE@ _dOCLCQ _dBWK _dOCoLC _dATU
043			_aa-cc---
050		4	_aHF5415.33.C6 _bL8 2008
082	0	4	_a658.83420951 _222
100	1		_aLu, Pierre Xiao, _eauthor. _91069580
245	1	0	_aElite China : _bluxury consumer behavior in China / _cPierre Xiao Lu.
246	3		_aElite China : _bLuxury consumer behaviour in China
264		1	_aSingapore ; _aHoboken, NJ : _bJohn Wiley & Sons (Asia), _c2008.
300			_axv, 208 pages, 12 unnumbered pages of plates : _billustrations (some colour), colour map ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_gIntroduction. _tUnderstand China's Elite, Understand China's Future -- _gCh. 1. _tLuxury Consumption and China's Elite -- _gCh. 2. _tThe Confused Concept of "Luxury" -- _gCh. 3. _tConsumer Value Systems in 21st-Century China -- _gCh. 4. _tA Typology of Chinese Luxury Consumers -- _gCh. 5. _tHabits, Lifestyles, Locations -- _gCh. 6. _tOpportunities for Chinese Luxury Brands.
520	1		_a"Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view." "Focusing on the melting-pot value system of the Chinese in the 21st century, Elite China illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands." "After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences." "The book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established brands, but also for new brands (whether international or Chinese) who want to succeed in this booming market for luxury goods."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
650		0	_aConsumer behavior _zChina _9609597
650		0	_aConsumer behavior _zChina _vCase studies _9726144
650		0	_aMarketing _zChina _9627374
650		0	_aLuxury _9333598
907			_a.b11372862 _b03-10-17 _c27-10-15
942			_cB
945			_a658.83420951 LU _g1 _iA428685B _j0 _lcmain _o- _p$36.32 _q- _r- _s- _t0 _u10 _v0 _w0 _x1 _y.i12767694 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gsi _h0
999			_c1187546 _d1187546