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010			_a 2007041571
011			_aBIB MATCHES WORLDCAT
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050	0	0	_aHF5827.9 _b.L35 2008
082	0	0	_a658.80019 _222
100	1		_aLakhani, Dave, _d1965- _eauthor. _9251560
245	1	0	_aSubliminal persuasion : _binfluence & marketing secrets they don't want you to know / _cDave Lakhani.
264		1	_aHoboken, N.J. : _bJohn Wiley & Sons, _c[2008]
264		4	_c©2008
300			_axxii, 202 pages ; _c23 cm + _e1 computer disc (12 cm)
336			_atext _btxt _2rdacontent
336			_acomputer dataset _bcod _2rdacontent _3Accompanying material
337			_aunmediated _bn _2rdamedia
337			_acomputer _bc _2rdamedia _3Accompanying material
338			_avolume _bnc _2rdacarrier
338			_acomputer disc _bcd _2rdacarrier _3Accompanying material
500			_aAccompanied by: 1 computer disc (CD-ROM)
504			_aIncludes bibliographical references (pages 191-194) and index.
505	0		_aCreating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
520			_aEvery day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description.
588			_aMachine converted from AACR2 source record.
650		0	_aSubliminal advertising _9328428
650		0	_aSubliminal projection _9333456
650		0	_aMarketing _xPsychological aspects _9371903
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html
907			_a.b11362868 _b11-10-21 _c27-10-15
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