000			01783cam a2200361 i 4500
005			20221101225614.0
008			080605s2008 enkaf b 001 0 eng d
010			_a 2008004129
011			_aBIB MATCHES WORLDCAT
020			_a0199228019
020			_a9780199228010
035			_a(ATU)b11362856
035			_a(OCoLC)191846930
040			_aDLC _beng _erda _cDLC _dUKM _dBTCTA _dYDXCP _dBAKER _dBWKUK _dBWK _dBWX _dCDX _dIXA _dATU
043			_ae-uk---
050	0	0	_aHF5813.G7 _bF64 2008
082	0	0	_a659.10941 _222
100	1		_aFletcher, Winston, _eauthor. _91028145
245	1	0	_aPowers of persuasion : _bthe inside story of British advertising : 1951-2000 / _cWinston Fletcher.
264		1	_aOxford ; _aNew York : _bOxford University Press, _c2008.
300			_a288 pages, 16 unnumbered pages of plates : _bcolour illustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 256-265) and index.
505	0		_a1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
588			_aMachine converted from AACR2 source record.
650		0	_aAdvertising _zGreat Britain _xHistory _y20th century.
907			_a.b11362856 _b11-07-17 _c27-10-15
942			_cB
945			_a659.10941 FLE _g1 _iA428701B _j0 _lcmain _o- _p$42.42 _q- _r- _s- _t0 _u6 _v1 _w1 _x0 _y.i12765892 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h0
999			_c1186693 _d1186693