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005 20221101225613.0
008 080408s2008 si a b 001 0 eng d
011 _aBIB MATCHES WORLDCAT
020 _a0470823267
020 _a9780470823262
035 _a(ATU)b11362820
035 _a(OCoLC)179841006
040 _aBTCTA
_beng
_erda
_cBTCTA
_dBAKER
_dYDXCP
_dSINLB
_dBWX
_dTXH
_dIAY
_dCUY
_dOCoLC
_dATU
050 4 _aHD69.B7
_bC473 2008
082 0 4 _a658.827
_222
100 1 _aChevalier, Michel,
_d1943-
_eauthor.
_9253070
245 1 0 _aLuxury brand management :
_ba world of privilege /
_cMichel Chevalier, Gerald Mazzalovo.
264 1 _aSingapore :
_bJohn Wiley & Sons (Asia),
_c2008.
300 _axiv, 423 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gCh. 1.
_tSpecificities of the luxury industry --
_gCh. 2.
_tMajor luxury sectors --
_gCh. 3.
_tThe power of the luxury brand --
_gCh. 4.
_tBrand lifecycle --
_gCh. 5.
_tThe luxury client --
_gCh. 6.
_tBrand identity --
_gCh. 7.
_tManaging creation --
_gCh. 8.
_tCommunication --
_gCh. 9.
_tInternational distribution --
_gCh. 10.
_tRetailing --
_gCh. 11.
_tLogistics and licensing --
_gCh. 12.
_tThe brand audit.
520 1 _a"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aBrand name products
_xManagement
_9371221
650 0 _aBranding (Marketing)
_9332183
650 0 _aLuxuries
_xMarketing
_9712941
700 1 _aMazzalovo, Gerald,
_eauthor.
_91046767
907 _a.b11362820
_b03-10-17
_c27-10-15
942 _cB
945 _a658.827 CHE
_g1
_iA428264B
_j0
_lcmain
_o-
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_y.i12760535
_z29-10-15
998 _ab
_ac
_b06-04-16
_cm
_da
_feng
_gsi
_h0
999 _c1186690
_d1186690