000 | 02288cam a2200385 i 4500 | ||
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005 | 20221101225613.0 | ||
008 | 080408s2008 si a b 001 0 eng d | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a0470823267 | ||
020 | _a9780470823262 | ||
035 | _a(ATU)b11362820 | ||
035 | _a(OCoLC)179841006 | ||
040 |
_aBTCTA _beng _erda _cBTCTA _dBAKER _dYDXCP _dSINLB _dBWX _dTXH _dIAY _dCUY _dOCoLC _dATU |
||
050 | 4 |
_aHD69.B7 _bC473 2008 |
|
082 | 0 | 4 |
_a658.827 _222 |
100 | 1 |
_aChevalier, Michel, _d1943- _eauthor. _9253070 |
|
245 | 1 | 0 |
_aLuxury brand management : _ba world of privilege / _cMichel Chevalier, Gerald Mazzalovo. |
264 | 1 |
_aSingapore : _bJohn Wiley & Sons (Asia), _c2008. |
|
300 |
_axiv, 423 pages : _billustrations ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gCh. 1. _tSpecificities of the luxury industry -- _gCh. 2. _tMajor luxury sectors -- _gCh. 3. _tThe power of the luxury brand -- _gCh. 4. _tBrand lifecycle -- _gCh. 5. _tThe luxury client -- _gCh. 6. _tBrand identity -- _gCh. 7. _tManaging creation -- _gCh. 8. _tCommunication -- _gCh. 9. _tInternational distribution -- _gCh. 10. _tRetailing -- _gCh. 11. _tLogistics and licensing -- _gCh. 12. _tThe brand audit. |
520 | 1 | _a"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aBrand name products _xManagement _9371221 |
|
650 | 0 |
_aBranding (Marketing) _9332183 |
|
650 | 0 |
_aLuxuries _xMarketing _9712941 |
|
700 | 1 |
_aMazzalovo, Gerald, _eauthor. _91046767 |
|
907 |
_a.b11362820 _b03-10-17 _c27-10-15 |
||
942 | _cB | ||
945 |
_a658.827 CHE _g1 _iA428264B _j0 _lcmain _o- _p$91.36 _q- _r- _s- _t0 _u19 _v0 _w1 _x0 _y.i12760535 _z29-10-15 |
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998 |
_ab _ac _b06-04-16 _cm _da _feng _gsi _h0 |
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999 |
_c1186690 _d1186690 |