000			02245cam a2200445 i 4500
005			20221101225523.0
008			070817s2008 mdu b 001 0 eng d
010			_a 2007001032
011			_aBIB MATCHES WORLDCAT
020			_a0742553027 _qcloth (alk. paper)
020			_a9780742553026 _qcloth (alk. paper)
020			_a0742553035 _qpbk. (alk. paper)
020			_a9780742553033 _qpbk. (alk. paper)
035			_a(ATU)b11360641
035			_a(OCoLC)80019811
040			_aDLC _beng _erda _cDLC _dBTCTA _dBAKER _dC#P _dYDXCP _dATU
050	0	0	_aJF1001 _b.T73 2008
082	0	0	_a324.73 _222
100	1		_aTrent, Judith S., _eauthor. _9233276
245	1	0	_aPolitical campaign communication : _bprinciples and practices / _cJudith S. Trent and Robert V. Friedenberg.
250			_aSixth edition.
264		1	_aLanham : _bRowman & Littlefield Publishers, _c[2008]
264		4	_c©2008
300			_axii, 436 pages ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aCommunication, media, and politics
504			_aIncludes bibliographical references (pages 423-425) and index.
505	0		_aCommunication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns.
588			_aMachine converted from AACR2 source record.
650		0	_aPolitical campaigns _9317052
650		0	_aCommunication in politics _9315777
700	1		_aFriedenberg, Robert V., _eauthor. _91037193
830		0	_aCommunication, media, and politics. _91048072
907			_a.b11360641 _b20-03-18 _c27-10-15
942			_cB
945			_a324.73 TRE _g1 _iA428361B _j0 _lcmain _o- _p$93.83 _q- _r- _s- _t0 _u1 _v0 _w0 _x0 _y.i12757391 _z29-10-15
998			_ab _ac _b20-03-18 _cm _da _feng _gmdu _h0
999			_c1186505 _d1186505