| 000 | 01493cam a2200385 i 4500 | ||
|---|---|---|---|
| 005 | 20221101225451.0 | ||
| 008 | 080418s2008 nyua b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a0071494413 | ||
| 020 | _a9780071494410 | ||
| 035 | _a(ATU)b1135947x | ||
| 035 | _a(OCoLC)166390280 | ||
| 040 |
_aBTCTA _beng _erda _cBTCTA _dBAKER _dYDXCP _dOCO _dBWX _dVP@ _dCUY _dOCLCQ _dATU |
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| 050 | 4 |
_aHF5415.5 _b.K62 2008 |
|
| 050 | 4 |
_aHD69.B7 _bK63 2008 |
|
| 082 | 0 | 4 |
_a658.827 _222 |
| 100 | 1 |
_aKnapp, Duane E., _eauthor. _91044443 |
|
| 245 | 1 | 4 |
_aThe Brandpromise : _bhow Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success / _cDuane E. Knapp. |
| 246 | 3 | _aBrand promise | |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c[2008] |
|
| 264 | 4 | _c©2008 | |
| 300 |
_axix, 264 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 247-253) and index. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aBrand name products _9314783 |
|
| 650 | 0 |
_aCustomer relations. _9316410 |
|
| 650 | 0 |
_aCustomer services _9316411 |
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| 907 |
_a.b1135947x _b06-09-21 _c27-10-15 |
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| 942 | _cB | ||
| 945 |
_a658.827 KNA _g1 _iA428107B _j0 _lcmain _o- _p$32.57 _q- _r- _s- _t0 _u6 _v0 _w1 _x0 _y.i12752927 _z29-10-15 |
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| 998 |
_ab _ac _b06-04-16 _cm _da _feng _gnyu _h4 |
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| 999 |
_c1186414 _d1186414 |
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