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008 080625s2006 mdua b 001 0 eng d
010 _a 2006011550
011 _aBIB MATCHES WORLDCAT
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035 _a(ATU)b11350167
035 _a(OCoLC)67239960
035 _a(DLC) 2006011550
040 _aDLC
_beng
_erda
_dATU
050 0 0 _aAM11
_b.W35 2006
082 0 0 _a069.068
_222
100 1 _aWallace, Margot A.,
_d1941-
_eauthor.
_9440686
245 1 0 _aMuseum branding :
_bhow to create and maintain image, loyalty, and support /
_cMargot A. Wallace.
264 1 _aLanham, MD :
_bAltaMira Press,
_c[2006]
264 4 _c©2006
300 _ax, 193 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 181-186) and index.
505 0 0 _g1.
_tIntroduction to branding : the process that turns spectators into loyalists --
_g2.
_tBrand new museum --
_g3.
_tExhibitions as branding tools : content as message --
_g4.
_tMuseum boards : carrying the banner --
_g5.
_tThe education department : teaching the museum --
_g6.
_tVolunteers : your face to the public --
_g7.
_tMembership : converting visitors to loyalists --
_g8.
_tFund-raising : raised on loyalty --
_g9.
_tCorporate partnerships : shoulder to shoulder with business --
_g10.
_tMarketing and graphics : the watchdog department --
_g11.
_tMuseum store : extension of education --
_g12.
_tBranding museum Web sites : new media, old truths --
_g13.
_tThe golden shopping cart : how museums' online stores add luster to their brand --
_g14.
_tPublications --
_g15.
_tAudio tours : branding by script --
_g16.
_tThe lobby : first impression and last impression --
_g17.
_tLoyalty eating : how museums reinforce their brand image at the dining table --
_g18.
_tYour building : how museums build their brands brick by brick --
_g19.
_tUniversity museums : children of strong parents --
_g20.
_tFuture members : identifying with college students.
588 _aMachine converted from AACR2 source record.
650 0 _aMuseums
_zUnited States
_xManagement
_9742591
650 0 _aMuseums
_xPublic relations
_zUnited States
_9721350
650 0 _aBusiness names
_zUnited States
_9663518
650 0 _aBrand name products
_zUnited States
_9372789
650 0 _aMuseum attendance
_zUnited States
_9721353
907 _a.b11350167
_b20-03-18
_c27-10-15
998 _ab
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_b20-03-18
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_da
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945 _a069.068 WAL
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