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008 | 080625s2006 mdua b 001 0 eng d | ||
010 | _a 2006011550 | ||
011 | _aBIB MATCHES WORLDCAT | ||
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035 | _a(ATU)b11350167 | ||
035 | _a(OCoLC)67239960 | ||
035 | _a(DLC) 2006011550 | ||
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_aDLC _beng _erda _dATU |
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050 | 0 | 0 |
_aAM11 _b.W35 2006 |
082 | 0 | 0 |
_a069.068 _222 |
100 | 1 |
_aWallace, Margot A., _d1941- _eauthor. _9440686 |
|
245 | 1 | 0 |
_aMuseum branding : _bhow to create and maintain image, loyalty, and support / _cMargot A. Wallace. |
264 | 1 |
_aLanham, MD : _bAltaMira Press, _c[2006] |
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264 | 4 | _c©2006 | |
300 |
_ax, 193 pages : _billustrations ; _c23 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 181-186) and index. | ||
505 | 0 | 0 |
_g1. _tIntroduction to branding : the process that turns spectators into loyalists -- _g2. _tBrand new museum -- _g3. _tExhibitions as branding tools : content as message -- _g4. _tMuseum boards : carrying the banner -- _g5. _tThe education department : teaching the museum -- _g6. _tVolunteers : your face to the public -- _g7. _tMembership : converting visitors to loyalists -- _g8. _tFund-raising : raised on loyalty -- _g9. _tCorporate partnerships : shoulder to shoulder with business -- _g10. _tMarketing and graphics : the watchdog department -- _g11. _tMuseum store : extension of education -- _g12. _tBranding museum Web sites : new media, old truths -- _g13. _tThe golden shopping cart : how museums' online stores add luster to their brand -- _g14. _tPublications -- _g15. _tAudio tours : branding by script -- _g16. _tThe lobby : first impression and last impression -- _g17. _tLoyalty eating : how museums reinforce their brand image at the dining table -- _g18. _tYour building : how museums build their brands brick by brick -- _g19. _tUniversity museums : children of strong parents -- _g20. _tFuture members : identifying with college students. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aMuseums _zUnited States _xManagement _9742591 |
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650 | 0 |
_aMuseums _xPublic relations _zUnited States _9721350 |
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650 | 0 |
_aBusiness names _zUnited States _9663518 |
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650 | 0 |
_aBrand name products _zUnited States _9372789 |
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650 | 0 |
_aMuseum attendance _zUnited States _9721353 |
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