000			01883cam a2200397 i 4500
005			20211104021312.0
008			080610s2008 nyu b 001 0 eng d
010			_a 2007039973
011			_aBIB MATCHES WORLDCAT
020			_a1400063914 _qalk. paper
020			_a9781400063918 _qalk. paper
035			_a(ATU)b11347430
035			_a(OCoLC)173659563
040			_aDLC _beng _erda _cDLC _dBAKER _dBTCTA _dYDXCP _dOCO _dC#P _dBWX _dQ2Z _dATU
043			_an-us---
050	0	0	_aHF5415.1255 _b.W35 2008
082	0	0	_a658.8270973 _222
100	1		_aWalker, Rob, _d1968- _eauthor. _9252579
245	1	0	_aBuying in : _bthe secret dialogue between what we buy and who we are / _cRob Walker.
250			_aFirst edition.
264		1	_aNew York : _bRandom House, _c[2008]
264		4	_c©2008
300			_axxi, 291 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 265-274) and index.
505	0		_aThe desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
588			_aMachine converted from AACR2 source record.
650		0	_aBranding (Marketing) _zUnited States _9580692
650		0	_aBrand name products _zUnited States _9372789
907			_a.b11347430 _b11-07-17 _c27-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h0
945			_a658.8270973 WAL _g1 _iA427474B _j0 _lcmain _o- _p$28.63 _q- _r- _s- _t0 _u9 _v0 _w0 _x0 _y.i12733696 _z29-10-15
942			_cB
999			_c1185442 _d1185442