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011			_aBIB MATCHES WORLDCAT
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035			_a(ATU)b11343631
035			_a(OCoLC)123127292
040			_aNLC _beng _erda _cNLC _dBAKER _dBTCTA _dC#P _dYDXCP _dOCoLC _dATU
050		4	_aHQ21 _b.R88 2007
082	0		_a306.7 _222
100	1		_aRutherford, Paul, _d1944- _eauthor. _9392840
245	1	2	_aA world made sexy : _bFreud to Madonna / _cPaul Rutherford.
264		1	_aToronto : _bUniversity of Toronto Press, _c[2007]
264		4	_c©2007
300			_a371 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 321-348) and index.
505	0	0	_g1. _tExhibiting Eros -- _g2. _tLiberation theory -- _g3. _tThe erotic sell -- _g4. _tSigns of angst -- _g5. _tThe erotics of power -- _g6. _tA theatre of the libido.
520	1		_a"The cult of eroticism is a pervasive force in modern society, affecting almost every aspect of our daily lives. In this book, Paul Rutherford argues that this phenomenon is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the creation of desire - for sex, for wealth, and for entertainment." "A World Made Sexy examines museum exhibitions, art, books, magazines, films, and television to explore the popular rise of eroticism in America and across the developed world. Starting with a brief foray into the history of pornography, Rutherford goes on to explore a sexual liberation movement shaped by the ideas of Marx and Freud, the erotic styles of Salvador Dali and pop art, the pioneering use of publicity as erotica by Playboy and other media, and the growing concerns of cultural critics over the emergence of a regime of stimulation. In one case study, Rutherford pairs James Bond and Madonna in order to examine the link between sex and aggression. He details how television advertising after 1980 constructed a theatre of the libido to entice the buying public, and concludes by situating the cultivation of eroticism in the wider context of Michel Foucault's views on social power and governmentality, and specifically how they relate to sexuality, during the modern era."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
650		0	_aErotica _xHistory _9660666
650		0	_aSex in advertising _xHistory _9660677
650		0	_aSex in popular culture _xHistory _9660685
650		0	_aSex in mass media _xHistory _9660694
650		0	_aSex _xSocial aspects _9630444
650		0	_aPornography _xHistory _9660699
650		0	_aSexual freedom _9333716
907			_a.b11343631 _b03-10-17 _c27-10-15
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