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| 035 | _a(OCoLC)85832838 | ||
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| 050 | 0 | 0 |
_aP99 _b.D362 2007 |
| 082 | 0 |
_a302.2 _222 |
|
| 100 | 1 |
_aDanesi, Marcel, _d1946- _eauthor. _9231442 |
|
| 245 | 1 | 4 |
_aThe quest for meaning : _ba guide to semiotic theory and practice / _cMarcel Danesi. |
| 264 | 1 |
_aToronto : _bUniversity of Toronto Press, _c[2007] |
|
| 264 | 4 | _c©2007 | |
| 300 |
_aviii, 193 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 1 | _aToronto studies in semiotics and communication | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. What Is Semiotics? -- Introduction -- A historical sketch -- The science of meaning -- Two fundamental models of the sign -- The current practice of semiotics -- Further reading and online resources -- 2. Signs -- Introduction -- Defining the sign -- Symptoms and signals -- Icons -- Indexes -- Symbols -- Names -- Further reading and online resources -- 3. Structure -- Introduction -- Paradigmatic and syntagmatic structure -- Associative structure -- Structural economy -- Post-structuralism -- Further reading and online resources -- 4. Codes -- Introduction -- What is a code? -- Opposition and markedness -- Types of codes -- Codes and perception -- Further reading and online resources -- 5. Texts -- Introduction -- What is a text? -- Narrative texts -- Visual texts -- Texts and culture -- 6. Representation -- What is representation? --Representation and myth -- Representation and reality -- Further reading and online resources -- 7. Application -- Introduction -- Clothing -- Food -- The quest for meaning -- Further reading and online resources. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aSemiotics _vTextbooks _9735263 |
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_aSemiotics _9323825 |
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_aToronto studies in semiotics and communication. _9252595 |
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