000 02294cam a22003618a 4500
005 20221101224558.0
008 080227s2009 nyu 000 0 eng
011 _aChanged OCLC from 190777808 to 228779052
020 _a9780324656206 (pbk.)
020 _a0324656203 (pbk.)
020 _a0324584423 (pbk. : internat. student ed.)
020 _a9780324584424 (pbk. : internat. student ed.)
024 8 _aXD01863X
035 _a(OCoLC)228779052
040 _aUKM
_cUKM
_dBAKER
_dYDXCP
_dBTCTA
_dY@Y
082 0 0 _a658.8
_222
100 1 _aLamb, Charles W.
_91053277
245 1 0 _aEssentials of marketing /
_cCharles W. Lamb, Joseph F. Hair and Carl McDaniel.
250 _a6th ed.
263 _a200801
264 1 _aMason, Ohio :
_bSouth-Western ;
_aLondon :
_bCengage Learning [distributor],
_c2009.
300 _axxix, 546 p. :
_bill.
_c28 cm.
500 _aPrevious ed.: 2005.
505 0 0 _tPreface --
_gPart 1.
_tThe World of Marketing --
_g1.
_tAn Overview of Marketing --
_g2.
_tEthics, Social Responsibility, and the Marketing Environment --
_g3.
_tDeveloping a Global Vision --
_tPart 1 Closing --
_gPart 2.
_tAnalyzing Marketing Opportunities --
_g4.
_tConsumer Decision Making --
_g5.
_tBusiness Marketing --
_g6.
_tSegmenting and Targeting Markets --
_g7.
_tDecision Support Systems and Marketing Research --
_tPart 2 Closing --
_gPart 3.
_tProduct and Distribution Decisions --
_g8.
_tProduct and Services Concepts --
_g9.
_tDeveloping and Managing Products --
_g10.
_tMarketing Channels and Supply Chain Management --
_g11.
_tRetailing --
_tPart 3 Closing --
_gPart 4.
_tPromotion and Pricing Decisions --
_g12.
_tMarketing Communications and Personal Selling --
_g13.
_tAdvertising and Public Relations --
_g14.
_tInternet Marketing --
_g15.
_tPricing Concepts --
_tPart 4 Closing --
_tCareers Appendix --
_tGlossary --
_tEndnotes --
_tBibliographies --
_tSubject/Company Index --
_tInternet Index.
650 0 _aMarketing.
_9320436
650 0 _aMarketing
_xManagement
_9320442
700 1 _aHair, Joseph F.,
_cJr.,
_d1944-
_9414775
700 1 _aMcDaniel, Carl,
_cJr.,
_d1941-
_9231690
907 _a.b11339937
_b13-08-21
_c27-10-15
942 _cB
945 _a658.8 LAM
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