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| 008 | 080331s2008 njua b 000 u eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a013188865X | ||
| 020 | _a9780131888654 | ||
| 035 | _a(ATU)b11339226 | ||
| 035 | _a(OCoLC)155694450 | ||
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| 050 | 4 |
_aHD69.B7 _bK452 2008 |
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| 082 | 0 | 4 |
_a658.827 _222 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. _9417016 |
|
| 245 | 1 | 0 |
_aBest practice cases in branding : _blessons from the world's strongest brands / _cKevin Lane Keller. |
| 246 | 3 | 4 | _aLessons from the world's strongest brands |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPearson/Prentice-Hall, _c[2008] |
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| 264 | 4 | _c©2008 | |
| 300 |
_a382 pages : _billustrations ; _c23 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (page 382). | ||
| 505 | 0 | _aIntel: building a technology brand -- got milk? branding a commodity -- General Electric: branding in business-to-business -- Red Bull: building brand equity in non-traditional ways -- MTV: Building brand resonance -- Nike: building a global brand -- iPod: creating an iconic brand -- DuPont: managing a corporate brand -- Dockers: creating a sub-brand -- Nivea: Managing a multi-category brand -- Yahoo!: managing an online brand -- American Express: managing a financial services brand -- Starbucks: managing a high growth brand -- Snapple: revitalizing a brand -- Accenture: rebranding a global brand. | |
| 588 | _aMachine converted from AACR2 source record. | ||
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_aBranding (Marketing) _xManagement _vCase studies _9705801 |
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| 650 | 0 |
_aBrand name products _xManagement _vCase studies _9628122 |
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| 650 | 0 |
_aBusiness names _xManagement _vCase studies _9707153 |
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| 650 | 0 |
_aAdvertising _vCase studies _9600606 |
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| 650 | 0 |
_aMarketing _vCase studies _9589588 |
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