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008			080215s2008 enka b 001 0 eng d
010			_a 2007034979
011			_aBIB MATCHES WORLDCAT
020			_a0521887593 _qhardback
020			_a9780521887595 _qhardback
020			_a0521715644 _qpbk.
020			_a9780521715645 _qpbk.
035			_a(ATU)b11331616
035			_a(OCoLC)167506123
040			_aDLC _beng _erda _cDLC _dYDXCP _dBAKER _dBTCTA _dUKM _dC#P _dNLGGC _dIXA _dATU
050	0	0	_aHF5416.5 _b.S549 2008
082	0	0	_a658.816 _222
100	1		_aShy, Oz, _eauthor. _91020716
245	1	0	_aHow to price : _ba guide to pricing techniques and yield management / _cOz Shy.
264		1	_aCambridge ; _aNew York : _bCambridge University Press, _c2008.
300			_axiv, 433 pages : _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 421-429) and index.
505	0		_aIntroduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and complements -- Consumer surplus -- Cost of production -- Exercises -- Basic pricing techniques -- Single-market pricing -- Multiple markets without price discrimination -- Multiple markets with price discrimination -- Pricing under competition -- Commonly practiced pricing methods -- Regulated public utility -- Exercises -- Bundling and tying -- Bundling -- Tying -- Exercises -- Multipart tariff -- Two-part tariff with one type of consumer -- Two-part tariff with multiple consumer types -- Menu of two-part tariffs -- Multipart tariff -- Regulated public utility -- Exercises -- Peak-load pricing -- Seasons, cycles, and service-cost definitions -- Seasons: fixed-peak case -- Seasons: shifting-peak case -- General computer algorithm for two seasons -- Multi-season pricing -- Season-interdependent demand functions -- Regulated public utility -- Demand, cost, and the lengths of seasons -- Exercises -- Advance booking -- Two booking periods with two service classes -- Multiple periods with two service classes -- Multiple booking periods and service classes -- Dynamic booking with marginal operating cost -- Network-based dynamic advance booking -- Fixed class allocations -- Nested class allocations -- Exercises -- Refund strategies -- Basic definitions -- Consumers, preferences, and seller's profit -- Refund policy under an exogenously-given price -- Simultaneous price and refund policy decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index.
520			_a"Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Most pricing models are first demonstrated by numerical and calculus-free examples and then extended for more technically-oriented readers."--Publisher description.
588			_aMachine converted from AACR2 source record.
650		0	_aPricing _xMathematical models _9718232
907			_a.b11331616 _b26-03-18 _c27-10-15
942			_cB
945			_a658.816 SHY _g1 _iA426894B _j0 _lcmain _o- _p$46.22 _q- _r- _s- _t0 _u8 _v1 _w0 _x1 _y.i12721578 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h0
999			_c1184106 _d1184106