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035 _a(ATU)b11313584
035 _a(OCoLC)63808146
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050 0 0 _aHD49
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082 0 0 _a658.477
_222
100 1 _aUlmer, Robert R.,
_d1969-
_eauthor.
_9413505
245 1 0 _aEffective crisis communication :
_bmoving from crisis to opportunity /
_cRobert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger.
246 3 0 _aCrisis communication
264 1 _aThousand Oaks :
_bSAGE Publications,
_c[2007]
264 4 _c©2007
300 _axiii, 197 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gPart I.
_tThe Lessons --
_g1.
_tDefining Crisis Communication --
_g2.
_tLessons on Managing Crisis Uncertainty --
_g3.
_tLessons on Effective Crisis Communication --
_g4.
_tLessons on Effective Crisis Leadership --
_gPart II.
_tApplying the Lessons --
_g5.
_tExamples of Success and Failure In Industrial Accidents --
_g6.
_tExamples of Success and Failure During Outbreaks of Food-Borne Illness --
_g7.
_tExamples of Success and Failure in Response to Terrorism --
_g8.
_tExamples of Success and Failure During Natural Disasters --
_gPart III.
_tThe Opportunities --
_g9.
_tLearning Through Failure --
_g10.
_tRisk Communication --
_g11.
_tResponding to the Ethical Demands of Crisis --
_g12.
_tCrisis as Inspiring Renewal to a New Normal.
520 _a"?This book sets a new standard for academics, students, and professionals who desire a comprehensive volume that encapsulates the most recent and up-to-date research on crisis management. The authors have written an important work that speaks to our post-9/11 world, one that demonstrates a mature understanding of crises and how organizations can and should respond to them communicatively.? ?Keith Michael Hearit, Western Michigan University Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis. Key Features: Brings together theory and experience: This book introduces readers to sound research and best practices in the field of crisis communication. Introductory chapters offer practical lessons on managing uncertainty, effective crisis communication, and productive crisis leadership that help readers evaluate case studies in later chapters. Provides advice on how to create opportunity from crisis: Unlike other crisis communication texts, this book explains how organizations can and should emerge from crises as better organizations. Examples and lessons on how to capitalize on the opportunities inherent to crisis are provided through organizational learning, sound ethical practices, and risk communication. In addition, the book provides advice on how to create renewal and growth following a crisis. Addresses prominent and diverse cases: Cases and practical applications from a wide variety of crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and natural disasters. ?You Make the Call? exercises allow readers to examine and critique the decisions made in such important cases such as 9/11, Enron, Malden Mills, and the 2003 California fires. ; Intended Audience: The combination of practical lessons with vivid examples makes this a valuable supplemental text for courses in crisis communication from the perspectives of Public Relations, Health Communication, Risk Communication, and Business Communication. In addition, it serves as an excellent resource for practitioners of crisis and risk communication in industry."--Publisher description.
588 _aMachine converted from AACR2 source record.
650 0 _aCrisis management
_9316346
650 0 _aEmergency management
_9327559
650 0 _aCommunication in management
_9315769
650 0 _aCommunication in organizations
_9315774
700 1 _aSellnow, Timothy L.
_q(Timothy Lester),
_d1960-
_eauthor.
_9413504
700 1 _aSeeger, Matthew W.
_q(Matthew Wayne),
_d1957-
_eauthor.
_9413503
907 _a.b11313584
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