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008 071228s2008 enka b 001 0 eng d
010 _a 2008000157
011 _aBIB MATCHES WORLDCAT
020 _a0230573061
_qalk. paper
020 _a9780230573062
_qalk. paper
035 _a(ATU)b11311265
035 _a(OCoLC)191009626
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_dATU
050 0 0 _aHD69.B7
_bB8316 2008
082 0 0 _a658.827
_222
100 1 _aBuckingham, Ian P.,
_d1967-
_eauthor.
_9438454
245 1 0 _aBrand engagement :
_bhow employees make or break brands /
_cIan P. Buckingham.
264 1 _aHoundmills, Basingstoke, Hampshire ;
_aNew York :
_bPalgrave Macmillan,
_c2008.
300 _ax, 221 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 205-210) and index.
505 0 _aBrand engagement, everyman and the death of the hero leader. November 1983. What does great brand engagement feel like? The CEO is dead, long live the CEO. Are we at the tail end of spin? What characterizes an effective chief engagement officer? -- Deconstructing brand ("but we don't even brand animals any more"). January 1992. Brand and authenticity. Brand anthropology. New ways of telling old stories. Leadership engagement. Brands and motivation. The national perspective : nation branding. Case study : ARM holdings (UK business of the year 2006) -- Through the looking glass. July 1996. What's been happening in the communication market? Employment brand. Engage people by letting them play. Inside-out communication (the power of partnership). Behaviour brand creep. Brandscape and the brand engagement journey. Mergers and acquisitions. The quest for balance. What do committed employees look like? Case study : Zurich: involvement-driven employee engagement. The catalyst event -- Culture as a weapon of mass construction. December 2000. What's culture got to do with it? The culture development process. Case study : motability : a culture-first approach to change. The use of tools -- Bring yourself to work. April 2006. Everything begins with a story. Mythology, the ancient arts and employee engagement. The story of good company. Authenticity and engagement. The John Lewis Group : an authentic brand. Authenticity in action. Becoming comfortable with the emotional dimension. What's been happening in the recruitment market? Retention issues? Case study: values-based communication : the story of the Yorkshire Building Society : a true mutual. In conclusion.
520 _a"This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands."--Publisher description.
588 _aMachine converted from AACR2 source record.
650 0 _aBrand name products
_9314783
650 0 _aOrganizational commitment
_9328804
650 0 _aEmployee motivation
_9317274
650 0 _aInterpersonal communication
_9334648
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0809/2008000157-b.html
907 _a.b11311265
_b10-06-19
_c27-10-15
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