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005 | 20211104042627.0 | ||
008 | 071228s2008 enka b 001 0 eng d | ||
010 | _a 2008000157 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a0230573061 _qalk. paper |
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020 |
_a9780230573062 _qalk. paper |
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035 | _a(ATU)b11311265 | ||
035 | _a(OCoLC)191009626 | ||
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_aDLC _beng _erda _cDLC _dC#P _dBAKER _dYDXCP _dATU |
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050 | 0 | 0 |
_aHD69.B7 _bB8316 2008 |
082 | 0 | 0 |
_a658.827 _222 |
100 | 1 |
_aBuckingham, Ian P., _d1967- _eauthor. _9438454 |
|
245 | 1 | 0 |
_aBrand engagement : _bhow employees make or break brands / _cIan P. Buckingham. |
264 | 1 |
_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2008. |
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300 |
_ax, 221 pages : _billustrations ; _c25 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 205-210) and index. | ||
505 | 0 | _aBrand engagement, everyman and the death of the hero leader. November 1983. What does great brand engagement feel like? The CEO is dead, long live the CEO. Are we at the tail end of spin? What characterizes an effective chief engagement officer? -- Deconstructing brand ("but we don't even brand animals any more"). January 1992. Brand and authenticity. Brand anthropology. New ways of telling old stories. Leadership engagement. Brands and motivation. The national perspective : nation branding. Case study : ARM holdings (UK business of the year 2006) -- Through the looking glass. July 1996. What's been happening in the communication market? Employment brand. Engage people by letting them play. Inside-out communication (the power of partnership). Behaviour brand creep. Brandscape and the brand engagement journey. Mergers and acquisitions. The quest for balance. What do committed employees look like? Case study : Zurich: involvement-driven employee engagement. The catalyst event -- Culture as a weapon of mass construction. December 2000. What's culture got to do with it? The culture development process. Case study : motability : a culture-first approach to change. The use of tools -- Bring yourself to work. April 2006. Everything begins with a story. Mythology, the ancient arts and employee engagement. The story of good company. Authenticity and engagement. The John Lewis Group : an authentic brand. Authenticity in action. Becoming comfortable with the emotional dimension. What's been happening in the recruitment market? Retention issues? Case study: values-based communication : the story of the Yorkshire Building Society : a true mutual. In conclusion. | |
520 | _a"This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands."--Publisher description. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aBrand name products _9314783 |
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650 | 0 |
_aOrganizational commitment _9328804 |
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650 | 0 |
_aEmployee motivation _9317274 |
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650 | 0 |
_aInterpersonal communication _9334648 |
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856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0809/2008000157-b.html |
907 |
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