000			02123cam a2200409 i 4500
005			20211104163432.0
008			080318s2008 ohua b 001 0 eng d
010			_a 2007050294
011			_aBIB MATCHES WORLDCAT
020			_a1587992043
020			_a9781587992049
035			_a(ATU)b11311186
035			_a(OCoLC)185123379
040			_aDLC _beng _erda _cDLC _dBAKER _dC#P _dBTCTA _dYDXCP _dBWX _dIXA _dATU
050	0	0	_aHD69.B7 _bN36 2008
082	0	0	_a658.827 _222
100	1		_aNeal, William D. _q(William Douglas), _d1943- _eauthor. _9251687
245	1	0	_aValue creation : _bthe power of brand equity / _cWilliam Neal, Ron Strauss.
264		1	_aMason, Ohio : _bSouth-Western Cengage Learning, _c[2008]
264		4	_c©2008
300			_axiii, 353 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aAcknowledgements -- Introduction -- The need -- What's the solution? -- What is a brand? what isn't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement -- Understanding brand value and brand equity -- Brand loyalty and brand performance -- What is branding? -- Brand success profiles -- Values-based market segmentation -- Leveraging the brand value model and brand performance -- Salient lessons for marketing service providers -- The value creation process -- The solution -- Technical addendum -- Glossary -- Index.
588			_aMachine converted from AACR2 source record.
650		0	_aBrand name products _xValuation _9706416
650		0	_aIntangible property _xValuation _9706434
650		0	_aBrand loyalty _9328841
650		0	_aBranding (Marketing) _xManagement _9705441
700	1		_aStrauss, Ron _q(Ronald), _d1943- _eauthor. _9251688
907			_a.b11311186 _b28-09-17 _c27-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gohu _h0
945			_a658.827 NEA _g1 _iA425087B _j0 _lcmain _o- _p$44.18 _q- _r- _s- _t0 _u20 _v6 _w0 _x5 _y.i12693625 _z29-10-15
942			_cB
999			_c1182363 _d1182363