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005 | 20221109200934.0 | ||
008 | 071012s2008 mdua b 001 0 eng d | ||
010 | _a 2007016167 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a0742555445 _qcloth (alk. paper) |
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035 | _a(DLC) 2007016167 | ||
035 | _a(OCoLC)123485389 | ||
040 |
_aDLC _beng _erda _cDLC _dBAKER _dBTCTA _dC#P _dBWX _dYDXCP _dOCoLC _dATU |
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050 | 0 | 0 |
_aHF5823 _b.D255 2008 |
082 | 0 | 0 |
_a658.80019 _222 |
100 | 1 |
_aDanesi, Marcel, _d1946- _eauthor. _9231442 |
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245 | 1 | 0 |
_aWhy it sells : _bdecoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / _cMarcel Danesi. |
264 | 1 |
_aLanham : _bRowman & Littlefield, _c[2008] |
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264 | 4 | _c©2008 | |
300 |
_aviii, 211 pages : _billustrations ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 199-206) and index. | ||
505 | 0 | 0 |
_g1. _tWhat Is Advertising? -- _g2. _tGeneral Techniques and Strategies -- _g3. _tBrand Names -- _g4. _tLogos -- _g5. _tLanguage-Based Techniques -- _g6. _tArt -- _g7. _tThe Meaning of Ads -- _g8. _tMarketing -- _g9. _tAdvertising and Society. |
520 | 1 | _a"Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aAdvertising. _9313421 |
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650 | 0 |
_aMarketing. _9320436 |
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650 | 0 |
_aConsumer behavior. _9345411 |
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650 | 0 |
_aBrand name products _9314783 |
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650 | 0 |
_aSigns and symbols _9324030 |
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_a.b11274839 _b20-03-18 _c27-10-15 |
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942 | _cB | ||
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