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008 071012s2008 mdua b 001 0 eng d
010 _a 2007016167
011 _aBIB MATCHES WORLDCAT
020 _a0742555445
_qcloth (alk. paper)
020 _a9780742555440
_qcloth (alk. paper)
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_qpbk. (alk. paper)
035 _a(DLC) 2007016167
035 _a(OCoLC)123485389
040 _aDLC
_beng
_erda
_cDLC
_dBAKER
_dBTCTA
_dC#P
_dBWX
_dYDXCP
_dOCoLC
_dATU
050 0 0 _aHF5823
_b.D255 2008
082 0 0 _a658.80019
_222
100 1 _aDanesi, Marcel,
_d1946-
_eauthor.
_9231442
245 1 0 _aWhy it sells :
_bdecoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
_cMarcel Danesi.
264 1 _aLanham :
_bRowman & Littlefield,
_c[2008]
264 4 _c©2008
300 _aviii, 211 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 199-206) and index.
505 0 0 _g1.
_tWhat Is Advertising? --
_g2.
_tGeneral Techniques and Strategies --
_g3.
_tBrand Names --
_g4.
_tLogos --
_g5.
_tLanguage-Based Techniques --
_g6.
_tArt --
_g7.
_tThe Meaning of Ads --
_g8.
_tMarketing --
_g9.
_tAdvertising and Society.
520 1 _a"Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising.
_9313421
650 0 _aMarketing.
_9320436
650 0 _aConsumer behavior.
_9345411
650 0 _aBrand name products
_9314783
650 0 _aSigns and symbols
_9324030
907 _a.b11274839
_b20-03-18
_c27-10-15
942 _cB
945 _a658.80019 DAN
_g1
_iA424541B
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998 _ab
_ac
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999 _c1179465
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