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_aa------ _aaa----- |
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_a658.8 _222 |
| 100 | 1 |
_aPride, William M. _eauthor. _91056847 |
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| 245 | 1 | 0 |
_aMarketing : _bcore concepts & applications / _cW. Pride [and others]. |
| 246 | 3 | 0 | _aMarketing : core concepts and applications |
| 250 | _a2nd Asia-Pacific edition. | ||
| 264 | 1 |
_aMilton, Qld. : _bWiley, _c2008. |
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| 300 |
_axxii, 558 pages : _bcolour illustrations ; _c26 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aAdaptation of: Foundations of marketing / William M. Pride and O. C. Ferrell. Boston : Houghton Mifflin, c2004. | ||
| 504 | _aIncludes bibliographical references (pages 535-547) and index. | ||
| 505 | 0 | 0 |
_tAcknowledgements -- _tIntroduction: capital allocation in banking -- _gPt. 1. _tThe role and definition of capital -- _g1. _tThe role of capital: why are banks required to hold capital? -- _g2. _tIntroduction to capital allocation techniques: how do banks invest their capital? And how do they measure the return on that capital? -- _gPt. 2. _tCapital allocation in practice -- _g3. _tRegulatory capital: is it really as irrelevant as everybody says? -- _g4. _tValue-at-risk and capital allocation: the RAPM approach -- _g5. _tA top-down approach: determining the cost of capital and the 'earnings at risk' buffer -- _g6. _tEarnings-volatility-based approaches -- _gPt. 3. _tLimitations of the RoC approach -- _g7. _tFeeding the model: the importance of clean data -- _g8. _tLimitations of RoC: the stock market's perspective -- _g9. _tShareholder value as a key performance measure -- _g10. _tImplementing capital allocation policies and procedures: moving from a passive system to an active one -- _tIndex. |
| 588 | _aMachine converted from AACR2 source record. | ||
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_aMarketing _zPacific Area _9705874 |
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| 700 | 1 |
_iAdaptation of (work): _aPride, William M. _tFoundations of marketing. |
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