000 02235pam a22003254a 4500
005 20211103075314.0
008 071005s2007 nyua 001 0 eng
010 _a 2007002625
011 _aBIB MATCHES WORLDCAT
020 _a9780307383457 (alk. paper)
020 _a0307383458 (alk. paper)
035 _a(ATU)b11269595
035 _a(DLC) 2007002625
035 _a(OCoLC)82172603
040 _aDLC
_cDLC
_dYDX
_dBAKER
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043 _an-us---
050 0 0 _aHD69.B7
_bI36 2007
082 0 0 _a658.827
_222
245 0 0 _aIcons of the American marketplace :
_bconsumer brand excellence.
264 1 _aNew York, N.Y. :
_bAmerican Benchmark Press,
_cc2007.
300 _axix, 504 p. :
_bill. (chiefly col.) ;
_c28 cm.
500 _aIncludes index.
520 1 _a"By profiling America's best-known and most beloved brands, this volume identifies the characteristics that contribute to their iconic status and celebrates their place in everyday American life." "These products, logos, and stories have captured the hearts and minds of American consumers. Each featured brand began with a spark of genius. Some were developed to fulfill specific needs; other were surprises. Some were propelled to success by historic events, visionary managers, or timely company expansion. Others had distinctive packaging, great marketing campaigns, catchy jingles, unforgettable ads, or pitch-perfect spokespeople." "Here are the stories of iconic products along with anecdotes highlighting what made them shine above the rest. A vivid color photograph that captures the essence of the brand accompanies each story. Listings containing the "vital statistics" of each brand - who owns the company, where it is located, its number of employees, annual sales, and top managers - make this an indispensable reference."--BOOK JACKET.
650 0 _aBrand name products
_zUnited States
_9372789
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0710/2007002625.html
907 _a.b11269595
_b10-06-19
_c27-10-15
998 _a(2)b
_a(2)c
_b06-04-16
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945 _a658.827 ICO
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942 _cB
999 _c1179044
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