000 | 02235pam a22003254a 4500 | ||
---|---|---|---|
005 | 20211103075314.0 | ||
008 | 071005s2007 nyua 001 0 eng | ||
010 | _a 2007002625 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a9780307383457 (alk. paper) | ||
020 | _a0307383458 (alk. paper) | ||
035 | _a(ATU)b11269595 | ||
035 | _a(DLC) 2007002625 | ||
035 | _a(OCoLC)82172603 | ||
040 |
_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dBWX _dOCoLC |
||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHD69.B7 _bI36 2007 |
082 | 0 | 0 |
_a658.827 _222 |
245 | 0 | 0 |
_aIcons of the American marketplace : _bconsumer brand excellence. |
264 | 1 |
_aNew York, N.Y. : _bAmerican Benchmark Press, _cc2007. |
|
300 |
_axix, 504 p. : _bill. (chiefly col.) ; _c28 cm. |
||
500 | _aIncludes index. | ||
520 | 1 | _a"By profiling America's best-known and most beloved brands, this volume identifies the characteristics that contribute to their iconic status and celebrates their place in everyday American life." "These products, logos, and stories have captured the hearts and minds of American consumers. Each featured brand began with a spark of genius. Some were developed to fulfill specific needs; other were surprises. Some were propelled to success by historic events, visionary managers, or timely company expansion. Others had distinctive packaging, great marketing campaigns, catchy jingles, unforgettable ads, or pitch-perfect spokespeople." "Here are the stories of iconic products along with anecdotes highlighting what made them shine above the rest. A vivid color photograph that captures the essence of the brand accompanies each story. Listings containing the "vital statistics" of each brand - who owns the company, where it is located, its number of employees, annual sales, and top managers - make this an indispensable reference."--BOOK JACKET. | |
650 | 0 |
_aBrand name products _zUnited States _9372789 |
|
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0710/2007002625.html |
907 |
_a.b11269595 _b10-06-19 _c27-10-15 |
||
998 |
_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gnyu _h0 |
||
945 |
_a658.827 ICO _g1 _iA424244B _j0 _lcmain _o- _p$112.34 _q- _r- _s- _t0 _u3 _v0 _w0 _x0 _y.i12632582 _z29-10-15 |
||
942 | _cB | ||
999 |
_c1179044 _d1179044 |