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011 _aBIB MATCHES WORLDCAT
020 _a0750680660
_qpbk.
020 _a9780750680660
_qpbk.
035 _a(ATU)b11255791
035 _a(OCoLC)123113927
040 _aUKM
_beng
_erda
_cUKM
_dBAKER
_dBTCTA
_dBWKUK
_dYDXCP
_dOCoLC
_dATU
082 0 4 _a658.8001
_222
100 1 _aSaren, Michael,
_eauthor.
_9249816
245 1 0 _aCritical marketing :
_bdefining the field /
_cMichael Saren [and others].
264 1 _aAmsterdam ;
_aLondon :
_bButterworth-Heinemann,
_c[2007]
264 4 _c©2007
300 _axxiii, 252 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _tIntroduction : defining the field of critical marketing /
_rMichael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar and Miriam Catterall --
_gPt. I.
_tBeing a critical marketer : reflections from the field --
_g1.
_tCritical research in marketing : an armchair report /
_rLinda M. Scott --
_g2.
_tCritical marketing : insights for informed research and teaching /
_rJonathan E. Schroeder --
_g3.
_tRethinking critical marketing /
_rAlan Bradshaw and A. Fuat Firat --
_g4.
_tConcerning marketing critterati : beyond nuance, estrangement and elitism /
_rDouglas Brownlie and Paul Hewer --
_g5.
_tLocal accounts : authoring the critical marketing thesis /
_rShona Bettany --
_gPt. II.
_tCritical debates : questioning underlying assumptions --
_g6.
_tBeyond marketing panaceas : in praise of societing /
_rOlivier Badot, Ampelio Bucci and Bernard Cova --
_g7.
_tCustomer-driven or driving the customer? : exploitation versus exploration /
_rGilles Marion --
_g8.
_tAdvertising literacy revisited : fat children and other things /
_rBrian M. Young --
_g9.
_t'Which half?' : accounting for ideology in advertising /
_rLiz McFall --
_g10.
_tCan consumers escape the market? /
_rEric J. Arnould --
_gPt. III.
_tEffecting change through critique : social and environmental issues --
_g11.
_tThe critical role of social marketing /
_rRoss Gordon, Gerard Hastings, Laura McDermott and Pierre Siquier --
_g12.
_tMaking sense of consumer disadvantage /
_rKathy Hamilton --
_g13.
_tSustainable marketing : marketing re-thought, re-mixed and re-tooled /
_rKean Peattie --
_g14.
_tJourneying beyond marketing's collective consciousness /
_rIngrid Kajzer Mitchell --
_g15.
_tRelevance of critique : can and should critical marketing influence practice and policy? /
_rRobin Wensley.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing
_xPhilosophy
_9763238
650 0 _aMarketing
_xMoral and ethical aspects
_9746411
650 0 _aMarketing
_xStudy and teaching (Higher)
_9661800
907 _a.b11255791
_b04-11-20
_c27-10-15
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