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_a658.8001 _222 |
100 | 1 |
_aSaren, Michael, _eauthor. _9249816 |
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245 | 1 | 0 |
_aCritical marketing : _bdefining the field / _cMichael Saren [and others]. |
264 | 1 |
_aAmsterdam ; _aLondon : _bButterworth-Heinemann, _c[2007] |
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264 | 4 | _c©2007 | |
300 |
_axxiii, 252 pages : _billustrations ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_tIntroduction : defining the field of critical marketing / _rMichael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar and Miriam Catterall -- _gPt. I. _tBeing a critical marketer : reflections from the field -- _g1. _tCritical research in marketing : an armchair report / _rLinda M. Scott -- _g2. _tCritical marketing : insights for informed research and teaching / _rJonathan E. Schroeder -- _g3. _tRethinking critical marketing / _rAlan Bradshaw and A. Fuat Firat -- _g4. _tConcerning marketing critterati : beyond nuance, estrangement and elitism / _rDouglas Brownlie and Paul Hewer -- _g5. _tLocal accounts : authoring the critical marketing thesis / _rShona Bettany -- _gPt. II. _tCritical debates : questioning underlying assumptions -- _g6. _tBeyond marketing panaceas : in praise of societing / _rOlivier Badot, Ampelio Bucci and Bernard Cova -- _g7. _tCustomer-driven or driving the customer? : exploitation versus exploration / _rGilles Marion -- _g8. _tAdvertising literacy revisited : fat children and other things / _rBrian M. Young -- _g9. _t'Which half?' : accounting for ideology in advertising / _rLiz McFall -- _g10. _tCan consumers escape the market? / _rEric J. Arnould -- _gPt. III. _tEffecting change through critique : social and environmental issues -- _g11. _tThe critical role of social marketing / _rRoss Gordon, Gerard Hastings, Laura McDermott and Pierre Siquier -- _g12. _tMaking sense of consumer disadvantage / _rKathy Hamilton -- _g13. _tSustainable marketing : marketing re-thought, re-mixed and re-tooled / _rKean Peattie -- _g14. _tJourneying beyond marketing's collective consciousness / _rIngrid Kajzer Mitchell -- _g15. _tRelevance of critique : can and should critical marketing influence practice and policy? / _rRobin Wensley. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aMarketing _xPhilosophy _9763238 |
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650 | 0 |
_aMarketing _xMoral and ethical aspects _9746411 |
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650 | 0 |
_aMarketing _xStudy and teaching (Higher) _9661800 |
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