000			02927cam a22003618a 4500
005			20221101194224.0
008			060907s2007 mau b 001 0 eng
010			_a 2006029843
011			_aBIB MATCHES WORLDCAT
020			_a9780262113038 (hardcover : alk. paper)
035			_a(ATU)b11236255
035			_a(DLC) 2006029843
035			_a(OCoLC)71312865
040			_aDLC _cDLC _dDLC _dOrLoB-B
050	0	0	_aNA2540 _b.K51 2007
082	0	0	_a720.1 _222
100	1		_aKlingmann, Anna. _91063019
245	1	0	_aBrandscapes : _barchitecture in the experience economy / _cAnna Klingmann.
246	3	0	_aArchitecture in the experience economy
263			_a0708
264		1	_aCambridge, Mass. : _bMIT Press, _c2007.
300			_axii, 364 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_tIntroduction : architecture in the experience economy -- _tEyes which do not see -- _tChanging of the code -- _tArchitecture without architects -- _tMarketing without marketers -- _t(M)arketing -- _t(M)architecture -- _tBeyond Bilbao -- _tArchitecture as a brand -- _tTen reminders to architects -- _tBridging the gap.
520	1		_a"In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits and considering the damage it may do." "Klingmann argues that architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether it be of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square - prototypes and case studies in branding - to Prada's superstar-architect-designed shopping epicenters and the banalities of NikeTown. Beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes."--BOOK JACKET.
650		0	_aSymbolism in architecture _9324733
650		0	_aArchitecture _xEconomic aspects _9797957
650		0	_aBrand name products _9314783
907			_a.b11236255 _b03-10-17 _c27-10-15
942			_cB
945			_a720.1 KLI _g1 _iA472144B _j0 _lcmain _o- _p$71.33 _q- _r- _s- _t0 _u9 _v1 _w0 _x1 _y.i1282866x _z29-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gmau _h0
999			_c1176459 _d1176459