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008 070206s2007 nyua b 001 0 eng d
010 _a 2006031753
011 _aBIB MATCHES WORLDCAT
020 _a0789022168
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035 _a(ATU)b11231932
035 _a(DLC) 2006031753
035 _a(OCoLC)71800652
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dBAKER
_dUKM
_dYDXCP
_dBTCTA
_dIXA
_dOCLCQ
_dOCoLC
_dATU
050 0 0 _aTX911.3.M3
_bM685 2007
082 0 0 _a647.940688
_222
100 1 _aMorritt, Ronald M.,
_eauthor.
_91062805
245 1 0 _aSegmentation strategies for hospitality managers :
_btarget marketing for competitive advantage /
_cRonald M. Morritt.
264 1 _aNew York :
_bHaworth Press,
_c[2007]
264 4 _c©2007
300 _axii, 236 pages :
_billustrations ;
_c22 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aHaworth series in segmented, targeted, and customized marketing
504 _aIncludes bibliographical references (pages 203-209) and index.
505 0 0 _gCh. 1.
_tIntroduction to segmentation --
_gCh. 2.
_tSegmentation bases : panning for gold in the hospitality sector --
_gCh. 3.
_tNiche marketing --
_gCh. 4.
_tNiche marketing for hotel managers --
_gCh. 5.
_tRelationship marketing --
_gCh. 6.
_tSpeical issues in segmentation --
_gCh. 7.
_tThe impact of marketing trends on segment selection --
_gCh. 8.
_tThe segmentation process --
_gCh. 9.
_tPositioning strategy --
_gCh. 10.
_tThe impact of new technology on the hospitality industry --
_gCh. 11.
_tYour segmentation battle plan : strategy and tactics.
520 1 _a"Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses specifically on segmentation and positioning strategies."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aHospitality industry
_xMarketing
_9712952
650 0 _aMarket segmentation
_9320434
830 0 _aHaworth series in segmented, targeted, and customized marketing.
_91049524
907 _a.b11231932
_b03-10-17
_c27-10-15
942 _cB
945 _a647.940688 MOR
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999 _c1176130
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