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005 | 20221101194100.0 | ||
008 | 070206s2007 nyua b 001 0 eng d | ||
010 | _a 2006031753 | ||
011 | _aBIB MATCHES WORLDCAT | ||
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_a0789022168 _qhard (alk. paper) |
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_a9780789022172 _qsoft _qalk. paper |
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035 | _a(ATU)b11231932 | ||
035 | _a(DLC) 2006031753 | ||
035 | _a(OCoLC)71800652 | ||
040 |
_aDLC _beng _erda _cDLC _dYDX _dBAKER _dUKM _dYDXCP _dBTCTA _dIXA _dOCLCQ _dOCoLC _dATU |
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050 | 0 | 0 |
_aTX911.3.M3 _bM685 2007 |
082 | 0 | 0 |
_a647.940688 _222 |
100 | 1 |
_aMorritt, Ronald M., _eauthor. _91062805 |
|
245 | 1 | 0 |
_aSegmentation strategies for hospitality managers : _btarget marketing for competitive advantage / _cRonald M. Morritt. |
264 | 1 |
_aNew York : _bHaworth Press, _c[2007] |
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264 | 4 | _c©2007 | |
300 |
_axii, 236 pages : _billustrations ; _c22 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aHaworth series in segmented, targeted, and customized marketing | |
504 | _aIncludes bibliographical references (pages 203-209) and index. | ||
505 | 0 | 0 |
_gCh. 1. _tIntroduction to segmentation -- _gCh. 2. _tSegmentation bases : panning for gold in the hospitality sector -- _gCh. 3. _tNiche marketing -- _gCh. 4. _tNiche marketing for hotel managers -- _gCh. 5. _tRelationship marketing -- _gCh. 6. _tSpeical issues in segmentation -- _gCh. 7. _tThe impact of marketing trends on segment selection -- _gCh. 8. _tThe segmentation process -- _gCh. 9. _tPositioning strategy -- _gCh. 10. _tThe impact of new technology on the hospitality industry -- _gCh. 11. _tYour segmentation battle plan : strategy and tactics. |
520 | 1 | _a"Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses specifically on segmentation and positioning strategies."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aHospitality industry _xMarketing _9712952 |
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650 | 0 |
_aMarket segmentation _9320434 |
|
830 | 0 |
_aHaworth series in segmented, targeted, and customized marketing. _91049524 |
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907 |
_a.b11231932 _b03-10-17 _c27-10-15 |
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942 | _cB | ||
945 |
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999 |
_c1176130 _d1176130 |