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_aHF5414 _b.H37 2007 |
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_a658.8 _222 |
100 | 1 |
_aHastings, Gerard, _eauthor. _91062691 |
|
245 | 1 | 0 |
_aSocial marketing : _bwhy should the Devil have all the best tunes / _cGerard Hastings. |
264 | 1 |
_aAmsterdam ; _aLondon : _bElsevier/Butterworth-Heinemann, _c2007. |
|
300 |
_axvi, 367 pages : _billustrations ; _c25 cm |
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_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gCh. 1. _tIf it works for Tesco ... -- _gCh. 2. _tMaking use of theory -- _gCh. 3. _tBasic principles -- _gCh. 4. _tOpening the toolbox -- _gCh. 5. _tCommunication, emotion and the limitations of fear -- _gCh. 6. _tMoving upstream -- _gCh. 7. _tRelational thinking -- _gCh. 8. _tCompetition and critical marketing -- _gCh. 9. _tResearch and the art of navigation -- _gCh. 10. _tEthical issues -- _tCase studies -- _g1. _tA marketing strategy to reduce UK prison numbers / _rMarline Stead, Laura McDermott and Gerard Hastings -- _g2. _tA marketing strategy to increase awareness of oral and bowel cancer / _rDouglas Eadie and Lisa Cohen -- _g3. _tA social advertising strategy to reduce speeding / _rMartine Stead and Douglas Eadie -- _g4. _tA marketing strategy to review the effects of food promotion to children / _rLaura McDermott, Martine Stead and Gerard Hastings -- _g5. _tChanging consumption of sugared liquid oral medicines / _rRaymond Lowry -- _g6. _tUsing social marketing to increase recruitment of pregnant smokers to smoking cessation service / _rRaymond Lowry -- _g7. _tThe VERB summer scorecard / _rCarol A. Bryant, Anita Courtney, Julie A. Baldwin, Robert J. McDermott, Jen Nickelson and Kelli R. McCormack Brown -- _g8. _tQuit&Win New Zealand / _rKiri Milne, Sue Walker and Iain Potter -- _g9. _tQuit&Save Scotland : linking social marketing and social enterprise / _rNeil McLean -- _g10. _tPhysicians taking action against smoking / _rFrancois Lagarde, Michele Tremblay and Violaine Des Marchais -- _g11. _tThe challenges of using social marketing in India : the case of HIV/AIDS prevention / _rSameer Deshpande -- _g12. _tThe case of the evolution of the March 21 anti-racism social marketing programme / _rJudith Madill and Frances Abele -- _g13. _tThe world anti-doping agency : the case of barriers to the adoption of social marketing / _rNorm O'Reilly and Judith Madill -- _g14. _tUsing the Internet to reach upstream and downstream in social marketing programmes / _rJosephine Previte -- _g15. _tBe well, know your BGL : diabetes Australia's diabetes awareness campaign / _rSandra Jones and Danika Hall -- _g16. _tDevelopment of a primary school curriculum for the control of trachoma in Tanzania / _rChad MacArthur and Manisha Tharaney -- _g17. _tCommunity-based social marketing to promote positive mental health : the act-belong-commit campaign in rural Western Australia / _rRobert J. Donovan, Ray James and Geoffrey Jalleh -- _g18. _tCombating obesity : eight principles for programme planners / _rMichael Harker, Debra Harker and Robert Burns. |
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_aSocial marketing. _9327132 |
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