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011 _aBIB MATCHES WORLDCAT
020 _a0750683503
_qpbk.
020 _a9780750683500
_qpbk.
035 _a(OCoLC)123113937
040 _aUKM
_beng
_erda
_cUKM
_dBAKER
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_dBWKUK
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_dATU
042 _aukblcatcopy
050 4 _aHF5414
_b.H37 2007
082 0 4 _a658.8
_222
100 1 _aHastings, Gerard,
_eauthor.
_91062691
245 1 0 _aSocial marketing :
_bwhy should the Devil have all the best tunes /
_cGerard Hastings.
264 1 _aAmsterdam ;
_aLondon :
_bElsevier/Butterworth-Heinemann,
_c2007.
300 _axvi, 367 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gCh. 1.
_tIf it works for Tesco ... --
_gCh. 2.
_tMaking use of theory --
_gCh. 3.
_tBasic principles --
_gCh. 4.
_tOpening the toolbox --
_gCh. 5.
_tCommunication, emotion and the limitations of fear --
_gCh. 6.
_tMoving upstream --
_gCh. 7.
_tRelational thinking --
_gCh. 8.
_tCompetition and critical marketing --
_gCh. 9.
_tResearch and the art of navigation --
_gCh. 10.
_tEthical issues --
_tCase studies --
_g1.
_tA marketing strategy to reduce UK prison numbers /
_rMarline Stead, Laura McDermott and Gerard Hastings --
_g2.
_tA marketing strategy to increase awareness of oral and bowel cancer /
_rDouglas Eadie and Lisa Cohen --
_g3.
_tA social advertising strategy to reduce speeding /
_rMartine Stead and Douglas Eadie --
_g4.
_tA marketing strategy to review the effects of food promotion to children /
_rLaura McDermott, Martine Stead and Gerard Hastings --
_g5.
_tChanging consumption of sugared liquid oral medicines /
_rRaymond Lowry --
_g6.
_tUsing social marketing to increase recruitment of pregnant smokers to smoking cessation service /
_rRaymond Lowry --
_g7.
_tThe VERB summer scorecard /
_rCarol A. Bryant, Anita Courtney, Julie A. Baldwin, Robert J. McDermott, Jen Nickelson and Kelli R. McCormack Brown --
_g8.
_tQuit&Win New Zealand /
_rKiri Milne, Sue Walker and Iain Potter --
_g9.
_tQuit&Save Scotland : linking social marketing and social enterprise /
_rNeil McLean --
_g10.
_tPhysicians taking action against smoking /
_rFrancois Lagarde, Michele Tremblay and Violaine Des Marchais --
_g11.
_tThe challenges of using social marketing in India : the case of HIV/AIDS prevention /
_rSameer Deshpande --
_g12.
_tThe case of the evolution of the March 21 anti-racism social marketing programme /
_rJudith Madill and Frances Abele --
_g13.
_tThe world anti-doping agency : the case of barriers to the adoption of social marketing /
_rNorm O'Reilly and Judith Madill --
_g14.
_tUsing the Internet to reach upstream and downstream in social marketing programmes /
_rJosephine Previte --
_g15.
_tBe well, know your BGL : diabetes Australia's diabetes awareness campaign /
_rSandra Jones and Danika Hall --
_g16.
_tDevelopment of a primary school curriculum for the control of trachoma in Tanzania /
_rChad MacArthur and Manisha Tharaney --
_g17.
_tCommunity-based social marketing to promote positive mental health : the act-belong-commit campaign in rural Western Australia /
_rRobert J. Donovan, Ray James and Geoffrey Jalleh --
_g18.
_tCombating obesity : eight principles for programme planners /
_rMichael Harker, Debra Harker and Robert Burns.
588 _aMachine converted from AACR2 source record.
650 0 _aSocial marketing.
_9327132
907 _a.b11229652
_b18-06-21
_c27-10-15
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