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005 | 20211129144649.0 | ||
008 | 070713s2007 enka b 001 0 eng d | ||
010 | _a 2007016432 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a0749448377 | ||
020 | _a9780749448370 | ||
035 | _a(DLC) 2007016432 | ||
035 | _a(OCoLC)124157736 | ||
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_aDLC _beng _erda _cDLC _dUKM _dBAKER _dBTCTA _dBWKUK _dYDXCP _dOCoLC _dATU |
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_aHF5823 _b.T83 2007 |
082 | 0 | 0 |
_a659.109 _222 |
100 | 1 |
_aTungate, Mark, _d1967- _eauthor. _9421879 |
|
245 | 1 | 0 |
_aAdland : _ba global history of advertising / _cMark Tungate. |
246 | 3 | _aAd land | |
264 | 1 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2007. |
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300 |
_ax, 278 pages : _billustrations (some colour) ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 269-271) and index. | ||
505 | 0 | 0 |
_g1. _tPioneers of persuasion -- _tThe origins of advertising -- _tAn industry takes shape -- _tEarly advertising agencies -- _tArrow to the future -- _tThe Hopkins approach -- _tLasker's second choice -- _g2. _tFrom propaganda to soap -- _tThe legacy of J. Walter Thompson -- _tAn onomatopoeic agency -- _tRubicam versus the Depression -- _tNew sights, new sounds -- _tThe end of the beginning -- _g3. _tMadison Avenue aristocracy -- _tA British advertising agency in New York -- _tThe science of selling -- _g4. _tCreative revolutionaries -- _tThinking small -- _tMurderers' row -- _tThe revolution will be televised -- _g5. _tThe Chicago way -- _tAn unhurried start -- _tQuite a character -- _tCornflakes and cowboys -- _tThe international era -- _tLife after Leo -- _g6. _tThe Brit pack -- _tThe British hot shop -- _tBlockbusters in the basement -- _tLowe and beyond -- _tThe master planner -- _tA smashing agency -- _tThe Saatchi saga begins -- _tMrs. Thatcher's ad agency -- _g7. _tEighties extravagance -- _tThe Saatchi saga continues -- _tJeans genius from BBH -- _tThe gentleman copywriter -- _tThe buccaneers of Venice Beach -- _t'1984' and the Super Bowl factor -- _g8. _tThe French connection -- _tThe father of French advertising -- _tThe man who said 'Non' -- _tProvocation and impact -- _tThe house that Jacques built -- _tTBWA : absolutely European -- _tThe seeds of disruption -- _g9. _tEuropean icons -- _tThe graphic world of Armando Testa -- _tCopywriting, Italian style -- _tBlood, sweaters and tears -- _tThe German conundrum -- _g10. _tMedia spins off -- _tThe 24-carat idea of Gilbert Gross -- _tFrom barter to Zenith -- _tTurning back the clock -- _g11. _tConsolidation incorporated -- _tOmnicom : The Big Bang -- _tWPP : wired to the world -- _tInterpublic : the horizontal ladder -- _tPublicis : readjusting the compass -- _tHavas : child of the information age -- _g12. _tJapanese giants -- _tA short history of Dentsu -- _tAdvertising haiku-style -- _tSoccer and Shiseido -- _tThe challenger agency -- _g13. _tThe alternatives -- _tAmsterbrand -- _tProfessional radicals -- _tFar from the Madison crowd -- _tDriving branded content -- _g14. _tDotcom boom and bust -- _g15. _tLatin spirit -- _tThe boys from Brazil 1 : Washington Olivetto -- _tThe boys from Brazil 2 : Marcello Serpa -- _tThe reign of Spain -- _g16. _tInternational outposts -- _tAustralia's favourite admen -- _g17. _tShooting stars -- _tFrom pop to soda -- _g18. _tControversy in Cannes -- _tThe man behind Cannes -- _tCounting the cost -- _g19. _tNew frontiers -- _tAsian creativity -- _tAnd so to China -- _g20. _tThe agency of the future -- _tShape-shifting giants. |
520 | _a"Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future."--Publisher description. | ||
588 | _aMachine converted from AACR2 source record. | ||
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