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010 _a 2006022741
011 _aBIB MATCHES WORLDCAT
020 _a041539628X (hbk. : alk. paper)
020 _a0415396298 (pbk. : alk. paper)
024 _aVL717372
035 _a(ATU)b11214557
035 _a(DLC) 2006022741
035 _a(OCoLC)70483418
040 _aDLC
_cDLC
_dDLC
_dOrLoB-B
042 _apcc
050 0 0 _aAM121
_b.M877 2007
082 0 0 _a069/.068
_222
245 0 0 _aMuseum management and marketing /
_cedited by Richard Sandell and Robert R. Janes.
264 1 _aMilton Park, Abingdon, Oxon ;
_aNew York :
_bRoutledge,
_c2007.
300 _axviii, 420
500 _aSimultaneously published in the USA and Canada.
504 _aIncludes bibliographical references and index.
505 0 0 _g1.
_tComplexity and creativity in contemporary museum management /
_rRobert R. Janes and Richard Sandell --
_gPt. 1.
_tMuseums and change --
_tIntroduction to part one /
_rRichard Sandell and Robert R. Janes --
_g2.
_tLeading change : why transformation efforts fail /
_rJohn P. Kotter --
_g3.
_tFrom being about something to being for somebody : the ongoing transformation of the American museum /
_rStephen E. Weil --
_g4.
_tMuseums : challenges for the 21st century /
_rChristine Burton and Carol Scott --
_g5.
_tEmbracing organizational change in museums : a work in progress /
_rRobert R. Janes --
_g6.
_tMuseum staff perspectives on organizational change /
_rGlenbow Museum Staff --
_gPt. 2.
_tMuseum management --
_tIntroduction to part two /
_rRichard Sandell and Robert R. Janes --
_g7.
_tThe effective management of museums : cohesive leadership and visitor-focused public programming /
_rDes Griffin and Morris Abraham --
_g8.
_tThe university art museum : defining purpose and mission /
_rPeter F. Drucker --
_g9.
_tStrategic management for visitor-oriented museums : a change of focus /
_rEva M. Reussner --
_g10.
_tLiberty science center in the United States : a mission focused on external relevance /
_rEmlyn H. Koster and Stephen H. Baumann --
_g11.
_tMeasuring social value /
_rCarol Scott --
_g12.
_tBeyond big and awesome : outcome-based evaluation /
_rStephen E. Weil --
_g13.
_tThe strategic significance of workforce diversity in museums /
_rRichard Sandell --
_g14.
_tVolunteers in the heritage sector : a neglected audience? /
_rKirsten Holmes --
_g15.
_tEmotional intelligence, passion and museum leadership /
_rSherene Suchy --
_g16.
_tVisionary leadership and missionary zeal /
_rStuart W. Davies --
_g17.
_tInterim directorships in museums : their impact on individuals and significance to institutions /
_rRobert I. Goler --
_gPt. 3.
_tMarketing the museum --
_tIntroduction to part three /
_rRichard Sandell and Robert R. Janes --
_g18.
_tThe marketing approach in museums /
_rJean-Michel Tobelem --
_g19.
_tCan museums be all things to all people? : missions, goals, and marketing's role /
_rNeil Kotler and Philip Kotler --
_g20.
_tStrangers, guests, or clients? : visitor experiences in museums /
_rZahava D. Doering --
_g21.
_tMuseum marketing : understanding different types of audiences /
_rRuth Rentschler --
_g22.
_tExpanding the museum audience through visitor research /
_rCarol M. Komatsuka --
_g23.
_tRevisiting membership scheme typologies in museums and galleries /
_rAlix Slater --
_g24.
_tA delicate balance : museums and the marketplace /
_rVictoria D. Alexander --
_g25.
_tThe impact of free entry to museums /
_rAndy Martin.
650 0 _aMuseums
_xManagement
_9705767
650 0 _aMuseums
_xMarketing
_9713139
700 1 _aSandell, Richard,
_d1967-
_9432771
700 1 _aJanes, Robert R.
907 _a.b11214557
_b03-10-17
_c27-10-15
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