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005 | 20211104191255.0 | ||
008 | 070601s2007 enk b 001 0 eng | ||
010 | _a 2006022741 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a041539628X (hbk. : alk. paper) | ||
020 | _a0415396298 (pbk. : alk. paper) | ||
024 | _aVL717372 | ||
035 | _a(ATU)b11214557 | ||
035 | _a(DLC) 2006022741 | ||
035 | _a(OCoLC)70483418 | ||
040 |
_aDLC _cDLC _dDLC _dOrLoB-B |
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042 | _apcc | ||
050 | 0 | 0 |
_aAM121 _b.M877 2007 |
082 | 0 | 0 |
_a069/.068 _222 |
245 | 0 | 0 |
_aMuseum management and marketing / _cedited by Richard Sandell and Robert R. Janes. |
264 | 1 |
_aMilton Park, Abingdon, Oxon ; _aNew York : _bRoutledge, _c2007. |
|
300 | _axviii, 420 | ||
500 | _aSimultaneously published in the USA and Canada. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_g1. _tComplexity and creativity in contemporary museum management / _rRobert R. Janes and Richard Sandell -- _gPt. 1. _tMuseums and change -- _tIntroduction to part one / _rRichard Sandell and Robert R. Janes -- _g2. _tLeading change : why transformation efforts fail / _rJohn P. Kotter -- _g3. _tFrom being about something to being for somebody : the ongoing transformation of the American museum / _rStephen E. Weil -- _g4. _tMuseums : challenges for the 21st century / _rChristine Burton and Carol Scott -- _g5. _tEmbracing organizational change in museums : a work in progress / _rRobert R. Janes -- _g6. _tMuseum staff perspectives on organizational change / _rGlenbow Museum Staff -- _gPt. 2. _tMuseum management -- _tIntroduction to part two / _rRichard Sandell and Robert R. Janes -- _g7. _tThe effective management of museums : cohesive leadership and visitor-focused public programming / _rDes Griffin and Morris Abraham -- _g8. _tThe university art museum : defining purpose and mission / _rPeter F. Drucker -- _g9. _tStrategic management for visitor-oriented museums : a change of focus / _rEva M. Reussner -- _g10. _tLiberty science center in the United States : a mission focused on external relevance / _rEmlyn H. Koster and Stephen H. Baumann -- _g11. _tMeasuring social value / _rCarol Scott -- _g12. _tBeyond big and awesome : outcome-based evaluation / _rStephen E. Weil -- _g13. _tThe strategic significance of workforce diversity in museums / _rRichard Sandell -- _g14. _tVolunteers in the heritage sector : a neglected audience? / _rKirsten Holmes -- _g15. _tEmotional intelligence, passion and museum leadership / _rSherene Suchy -- _g16. _tVisionary leadership and missionary zeal / _rStuart W. Davies -- _g17. _tInterim directorships in museums : their impact on individuals and significance to institutions / _rRobert I. Goler -- _gPt. 3. _tMarketing the museum -- _tIntroduction to part three / _rRichard Sandell and Robert R. Janes -- _g18. _tThe marketing approach in museums / _rJean-Michel Tobelem -- _g19. _tCan museums be all things to all people? : missions, goals, and marketing's role / _rNeil Kotler and Philip Kotler -- _g20. _tStrangers, guests, or clients? : visitor experiences in museums / _rZahava D. Doering -- _g21. _tMuseum marketing : understanding different types of audiences / _rRuth Rentschler -- _g22. _tExpanding the museum audience through visitor research / _rCarol M. Komatsuka -- _g23. _tRevisiting membership scheme typologies in museums and galleries / _rAlix Slater -- _g24. _tA delicate balance : museums and the marketplace / _rVictoria D. Alexander -- _g25. _tThe impact of free entry to museums / _rAndy Martin. |
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_aMuseums _xManagement _9705767 |
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_aMuseums _xMarketing _9713139 |
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700 | 1 |
_aSandell, Richard, _d1967- _9432771 |
|
700 | 1 | _aJanes, Robert R. | |
907 |
_a.b11214557 _b03-10-17 _c27-10-15 |
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