| 000 | 02364cam a2200373 i 4500 | ||
|---|---|---|---|
| 005 | 20221101193422.0 | ||
| 008 | 070525s2007 caua b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0761941908 _qhbk. |
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| 020 |
_a9780761941903 _qhbk. |
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| 020 |
_a0761941916 _qpbk. |
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| 020 |
_a9780761941910 _qpbk. |
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| 035 | _a(OCoLC)77012736 | ||
| 040 |
_aBNB _beng _erda _dATU |
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| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a659.1042 _222 |
| 100 | 1 |
_aOdih, Pamela, _eauthor. _91062009 |
|
| 245 | 1 | 0 |
_aAdvertising in modern and postmodern times / _cPamela Odih. |
| 264 | 1 |
_aLos Angeles ; _aLondon : _bSAGE, _c2007. |
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| 300 |
_axii, 231 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_tIntroduction : the cultural economy of time in modern and postmodern advertising -- _g1. _tSelling space in advertising history -- _g2. _tSelling time in advertising history -- _g3. _tAdvertising, time and the commodity-form -- _g4. _tTime and the commodity-sign -- _g5. _t"The times, they are a-changin" : transformations of work and leisure in the time/space economies of modern and postmodern advertising -- _g6. _tMapping the subject of postmodern advertising technology -- _g7. _tSign of the times : postmodern disruptions in advertising times -- _tConclusion : globalization and the future of advertising. |
| 520 | 1 | _a"This illustrated, incisive text is a complete critical introduction to advertising culture. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Odih marshals an impressive range of historical examples and images to explain the socio-cultural development of advertising throughout history, demonstrating."--BOOK JACKET. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aAdvertising. _9313421 |
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| 650 | 0 |
_aAdvertising _xSocial aspects _9313435 |
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| 907 |
_a.b11212883 _b03-10-17 _c27-10-15 |
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