000 02870cam a22004574i 4500
005 20221109200934.0
008 021223s2002 gw a b 001 0 eng d
010 _a 2002029569
011 _aBIB MATCHES WORLDCAT
020 _a3110173409
_qcloth (alk. paper)
020 _a9783110173406
_qcloth (alk. paper)
020 _a3110173417
_qpbk. (alk. paper)
020 _a9783110173413
_qpbk. (alk. paper)
035 _a(DLC) 2002029569
035 _a(OCoLC)50322957
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHF5823
_b.B3725 2002
082 0 0 _a659.1014
_221
100 1 _aBeasley, Ron,
_d1945-
_eauthor.
_9432413
245 1 0 _aPersuasive signs :
_bthe semiotics of advertising /
_cby Ron Beasley, Marcel Danesi.
264 1 _aBerlin ;
_aNew York :
_bMouton de Gruyter,
_c2002.
300 _axi, 193 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aApproaches to applied semiotics ;
_v4
504 _aIncludes bibliographical references (pages 175-190) and index.
505 0 0 _gCh. I.
_tAdvertising as social discourse.
_tA schematic history of advertising.
_tThe semiotic approach to advertising.
_tThe role of semiotics in the advertising debate.
_tElements of semiotic analysis --
_gCh. II.
_tCreating recognizability for the product.
_tCreating a signification system.
_tCreating textuality.
_tUsing multiple media.
_tAd campaigns --
_gCh. III.
_tCreating textuality.
_tTextuality.
_tConnotation.
_tVerbal techniques.
_tNonverbal techniques --
_gCh. IV.
_tAdvertising and culture.
_tMarket testing the product's signification system.
_tAdvertising culture.
_tThe semiotic purview.
_gApp.
_tExercises for classroom or personal study use.
520 1 _a"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising.
_9313421
650 0 _aSigns and symbols
_9324030
650 0 _aSemiotics
_9323825
700 1 _aDanesi, Marcel,
_d1946-
_eauthor.
_9231442
830 0 _aApproaches to applied semiotics ;
_v4.
_91061800
907 _a.b11208181
_b15-10-18
_c27-10-15
942 _cB
945 _a 659.1014 BEA
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