000 | 02870cam a22004574i 4500 | ||
---|---|---|---|
005 | 20221109200934.0 | ||
008 | 021223s2002 gw a b 001 0 eng d | ||
010 | _a 2002029569 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a3110173409 _qcloth (alk. paper) |
||
020 |
_a9783110173406 _qcloth (alk. paper) |
||
020 |
_a3110173417 _qpbk. (alk. paper) |
||
020 |
_a9783110173413 _qpbk. (alk. paper) |
||
035 | _a(DLC) 2002029569 | ||
035 | _a(OCoLC)50322957 | ||
040 |
_aDLC _beng _erda _dATU |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5823 _b.B3725 2002 |
082 | 0 | 0 |
_a659.1014 _221 |
100 | 1 |
_aBeasley, Ron, _d1945- _eauthor. _9432413 |
|
245 | 1 | 0 |
_aPersuasive signs : _bthe semiotics of advertising / _cby Ron Beasley, Marcel Danesi. |
264 | 1 |
_aBerlin ; _aNew York : _bMouton de Gruyter, _c2002. |
|
300 |
_axi, 193 pages : _billustrations ; _c24 cm. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
490 | 1 |
_aApproaches to applied semiotics ; _v4 |
|
504 | _aIncludes bibliographical references (pages 175-190) and index. | ||
505 | 0 | 0 |
_gCh. I. _tAdvertising as social discourse. _tA schematic history of advertising. _tThe semiotic approach to advertising. _tThe role of semiotics in the advertising debate. _tElements of semiotic analysis -- _gCh. II. _tCreating recognizability for the product. _tCreating a signification system. _tCreating textuality. _tUsing multiple media. _tAd campaigns -- _gCh. III. _tCreating textuality. _tTextuality. _tConnotation. _tVerbal techniques. _tNonverbal techniques -- _gCh. IV. _tAdvertising and culture. _tMarket testing the product's signification system. _tAdvertising culture. _tThe semiotic purview. _gApp. _tExercises for classroom or personal study use. |
520 | 1 | _a"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aAdvertising. _9313421 |
|
650 | 0 |
_aSigns and symbols _9324030 |
|
650 | 0 |
_aSemiotics _9323825 |
|
700 | 1 |
_aDanesi, Marcel, _d1946- _eauthor. _9231442 |
|
830 | 0 |
_aApproaches to applied semiotics ; _v4. _91061800 |
|
907 |
_a.b11208181 _b15-10-18 _c27-10-15 |
||
942 | _cB | ||
945 |
_a 659.1014 BEA _g1 _iA430156B _j0 _lcmain _o- _p$141.28 _q- _r- _s- _t0 _u20 _v1 _w0 _x2 _y.i12568260 _z29-10-15 |
||
998 |
_a(2)b _a(2)c _b06-04-16 _cm _da _feng _ggw _h0 |
||
999 |
_c1174377 _d1174377 |