000 | 03658cam a2200469 i 4500 | ||
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005 | 20221101193223.0 | ||
008 | 060804s2007 enka bf 001 0 eng d | ||
010 | _a 2006025809 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a1405150580 _qhardback (alk. paper) |
||
020 |
_a9781405150583 _qhardback (alk. paper) |
||
035 | _a(ATU)b11207553 | ||
035 | _a(DLC) 2006025809 | ||
035 | _a(OCoLC)70883102 | ||
040 |
_aDLC _beng _erda _dATU |
||
050 | 0 | 0 |
_aHD9000.65 _b.H36 2007 |
082 | 0 | 0 |
_a641.3020688 _222 |
245 | 0 | 4 |
_aThe handbook of organic and fair trade food marketing / _cedited by Simon Wright and Diane McCrea. |
246 | 3 | 0 | _aOrganic and fair trade food marketing |
264 | 1 |
_aOxford ; _aAmes, Iowa : _bBlackwell Pub., _c2007. |
|
300 |
_axvi, 291 pages : _billustrations ; _c26 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
||
500 | _a"Published with support from Sainsbury's Supermarkets"--Cover. | ||
504 | _a"Useful organic and fair trade websites": p. 284-287. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_g1. _tThe international market for organic and fair trade food and drink / _rAmarjit Sahota -- _g2. _tThe organic consumer / _rMartin Cottingham and Elisabeth Winkler -- _g3. _tThe fairtrade consumer / _rHarriet Lamb -- _g4. _tCase history : Yeo Valley organic / _rGraham Keating -- _g5. _tCase history : Green & Black's / _rCraig Sams -- _g6. _tCase history : Abel & Cole / _rElla Heeks -- _g7. _tCase history : clipper teas / _rLorraine Brehme -- _g8. _tCase history : Duchy originals / _rPetra Mihaljevich -- _g9. _tCase history : Sainsbury's SO organic / _rRuth Bailey -- _g10. _tOrganic and fair trade marketing in Germany / _rHubert Rottner -- _g11. _tOrganic and fair trade marketing in Italy / _rPaola Cremonini -- _g12. _tOrganic and fair trade marketing in the USA / _rElaine Lipson -- _g13. _tOrganic and fair trade crossover and convergence / _rJohn Bowes and David Croft -- _gApp. _tFurther information - useful organic and fair trade Websites / _rSimon Wright. |
520 | 1 | _a"The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case histories and lessons from companies that have been successful in these areas, including Green & Black's Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers: a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aNatural foods industry _vHandbooks, manuals, etc. _9729405 |
|
650 | 0 |
_aNatural foods _xMarketing _vHandbooks, manuals, etc. _9713286 |
|
650 | 0 |
_aFarm produce _xMarketing _vHandbooks, manuals, etc. _9695432 |
|
650 | 0 |
_aBeverages _xMarketing _vHandbooks, manuals, etc. _9713295 |
|
700 | 1 |
_aWright, Simon, _d1957- _eeditor. _9247925 |
|
700 | 1 |
_aMcCrea, Diane, _eeditor. _91061766 |
|
710 | 2 |
_aSainsbury's (Firm) _9247926 |
|
907 |
_a.b11207553 _b03-10-17 _c27-10-15 |
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942 | _cB | ||
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