000 03658cam a2200469 i 4500
005 20221101193223.0
008 060804s2007 enka bf 001 0 eng d
010 _a 2006025809
011 _aBIB MATCHES WORLDCAT
020 _a1405150580
_qhardback (alk. paper)
020 _a9781405150583
_qhardback (alk. paper)
035 _a(ATU)b11207553
035 _a(DLC) 2006025809
035 _a(OCoLC)70883102
040 _aDLC
_beng
_erda
_dATU
050 0 0 _aHD9000.65
_b.H36 2007
082 0 0 _a641.3020688
_222
245 0 4 _aThe handbook of organic and fair trade food marketing /
_cedited by Simon Wright and Diane McCrea.
246 3 0 _aOrganic and fair trade food marketing
264 1 _aOxford ;
_aAmes, Iowa :
_bBlackwell Pub.,
_c2007.
300 _axvi, 291 pages :
_billustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _a"Published with support from Sainsbury's Supermarkets"--Cover.
504 _a"Useful organic and fair trade websites": p. 284-287.
504 _aIncludes bibliographical references and index.
505 0 0 _g1.
_tThe international market for organic and fair trade food and drink /
_rAmarjit Sahota --
_g2.
_tThe organic consumer /
_rMartin Cottingham and Elisabeth Winkler --
_g3.
_tThe fairtrade consumer /
_rHarriet Lamb --
_g4.
_tCase history : Yeo Valley organic /
_rGraham Keating --
_g5.
_tCase history : Green & Black's /
_rCraig Sams --
_g6.
_tCase history : Abel & Cole /
_rElla Heeks --
_g7.
_tCase history : clipper teas /
_rLorraine Brehme --
_g8.
_tCase history : Duchy originals /
_rPetra Mihaljevich --
_g9.
_tCase history : Sainsbury's SO organic /
_rRuth Bailey --
_g10.
_tOrganic and fair trade marketing in Germany /
_rHubert Rottner --
_g11.
_tOrganic and fair trade marketing in Italy /
_rPaola Cremonini --
_g12.
_tOrganic and fair trade marketing in the USA /
_rElaine Lipson --
_g13.
_tOrganic and fair trade crossover and convergence /
_rJohn Bowes and David Croft --
_gApp.
_tFurther information - useful organic and fair trade Websites /
_rSimon Wright.
520 1 _a"The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case histories and lessons from companies that have been successful in these areas, including Green & Black's Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers: a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aNatural foods industry
_vHandbooks, manuals, etc.
_9729405
650 0 _aNatural foods
_xMarketing
_vHandbooks, manuals, etc.
_9713286
650 0 _aFarm produce
_xMarketing
_vHandbooks, manuals, etc.
_9695432
650 0 _aBeverages
_xMarketing
_vHandbooks, manuals, etc.
_9713295
700 1 _aWright, Simon,
_d1957-
_eeditor.
_9247925
700 1 _aMcCrea, Diane,
_eeditor.
_91061766
710 2 _aSainsbury's (Firm)
_9247926
907 _a.b11207553
_b03-10-17
_c27-10-15
942 _cB
945 _a641.3020688 HAN
_g1
_iA372304B
_j0
_lcmain
_o-
_p$239.55
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_y.i12539946
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_h4
999 _c1174324
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