000			02185cam a2200505 i 4500
005			20221101193153.0
006			g000 ||
007			ta
007			vd uvaizu
008			070412s2007 enka b 001 0 eng d
010			_a 2007408245
011			_aBIB MATCHES WORLDCAT
020			_a1841161934 _qhbk.
020			_a9781841161938 _qhbk.
035			_a(ATU)b11206093
035			_a(OCoLC)132281912
040			_aUKM _beng _erda _cUKM _dDLC _dYDXCP _dATU
042			_aukblsr _alccopycat
050	0	0	_aHF5816 _b.A342 2007
082	0	4	_a659.107941 _222
245	0	0	_aAdvertising works 15 : _bproving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide / _cedited and introduced by Laurence Green.
246	3		_aAdvertising works fifteen
264		1	_aHenley-on-Thames : _bWorld Advertising Research Center, _c2007.
300			_ali, 467 pages : _billustrations (some colour) ; _c25 cm + _e1 videodisc (12 cm)
336			_atext _btxt _2rdacontent
336			_atwo-dimensional moving image _btdi _2rdacontent _3Accompanying material
337			_aunmediated _bn _2rdamedia
337			_avideo _bv _2rdamedia _3Accompanying material
338			_avolume _bnc _2rdacarrier
338			_avideodisc _bvd _2rdacarrier _3Accompanying material
347			_avideo file _bDVD video _3Accompanying material
500			_aPublished in association with the IPA.
500			_aAccompanied by: 1 videodisc (DVD)
504			_aIncludes bibliographical references and index.
588			_aMachine converted from AACR2 source record.
650		0	_aAdvertising _xAwards _zGreat Britain _vCase studies _9718213
650		0	_aIPA Effectiveness Awards _9330374
700	1		_aGreen, Laurence, _eeditor, _ewriter of supplementary textual content. _91056070
710	2		_aWorld Advertising Research Centre. _9242276
710	2		_aInstitute of Practitioners in Advertising. _9230025
907			_a.b11206093 _b04-08-21 _c27-10-15
942			_cB
945			_a659.107941 ADV _g1 _iA383615B _j0 _lcmain _o- _p$161.55 _q- _r- _s- _t0 _u5 _v0 _w0 _x0 _y.i12546458 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h0
999			_c1174224 _d1174224