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008 070420s2007 enka b 001 0 eng d
011 _aBIB MATCHES WORLDCAT
020 _a1841501417
_qpbk.
020 _a9781841501413
_qpbk.
035 _a(ATU)b11192094
035 _a(OCoLC)86165763
040 _aUKM
_beng
_erda
_cUKM
_dBAKER
_dYDXCP
_dDST
_dBTCTA
_dATU
042 _aukblsr
050 0 _aP93.5
_b.J36 2007
082 0 4 _a152.14
_222
100 1 _aJamieson, G. H.
_q(G. Harry),
_eauthor.
_9248148
245 1 0 _aVisual communication :
_bmore than meets the eye /
_cby Harry Jamieson.
264 1 _aBristol :
_bIntellect Books,
_c2007.
300 _a132 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gCh. 1.
_tThe perceptual connection --
_gCh. 2.
_tThe semiotic connection --
_gCh. 3.
_t'In-forming' and meaning --
_gCh. 4.
_tThe tacit dimension --
_gCh. 5.
_tThe aesthetic dimension --
_gCh. 6.
_tFrames and framing --
_gCh. 7.
_tLanguage or system.
520 1 _a"We exist in a visual culture. The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual." "Veering away from normative approaches, the author advances with original strides into new ways of understanding the visual experience. Departing from aesthetic and graphic-based directions, the book employs information and language theory to support an enquiry into the connection between perception and linguistics. In dealing with ideas, rather than solutions, the book resonates with a philosophical tenor. However, the author is effective in providing a practical basis for many of the issues discussed alongside this theoretical stance. This book is targeted at a wide interdisciplinary readership that includes media, cultural and communication studies and particularly those with interests in visual theory."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aVisual communication.
_9325607
907 _a.b11192094
_b11-07-17
_c27-10-15
998 _ab
_ac
_b06-04-16
_cm
_da
_feng
_genk
_h0
945 _a152.14 JAM
_g1
_iA372414B
_j0
_lcmain
_o-
_p$33.60
_q-
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_w0
_x0
_y.i12548674
_z29-10-15
942 _cB
999 _c1173132
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