| 000 | 02299pam a2200385 i 4500 | ||
|---|---|---|---|
| 005 | 20221101192649.0 | ||
| 008 | 070309s2007 nyua b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a1419597213 _qpbk. |
||
| 020 |
_a9781419597213 _qpbk. |
||
| 035 | _a(OCoLC)190965913 | ||
| 040 |
_aUKM _beng _erda _cUKM _dBAKER _dATU |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.8343 _222 |
| 100 | 1 |
_aMcConnell, Ben, _eauthor. _91061099 |
|
| 245 | 1 | 0 |
_aCreating customer evangelists : _bhow loyal customers become a volunteer sales force / _cBen McConnell and Jackie Huba ; foreword by Guy Kawasaki. |
| 264 | 1 |
_a[New York] : _bKaplan, _c[2007] |
|
| 264 | 2 |
_a[London : _bCompass |
|
| 264 | 4 | _c©2007 | |
| 300 |
_ax, 230 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_tForeword -- _tAcknowledgments -- _g1. _tCustomer Evangelism: A Manifesto -- _g2. _tWhen Customers Believe -- _g3. _tCustomer Plus-Delta: Understanding the Love -- _g4. _tNapsterize Your Knowledge: Give to Receive -- _g5. _tBuild the Buzz: Spreading the Word -- _g6. _tCreate Community: Bringing Customers Together -- _g7. _tBite-Size Chunks: From Sampling to Evangelism -- _g8. _tCreate a Cause: When Business Is Good -- _g9. _tHot Marketing Now: Krispy Kreme Doughnuts -- _g10. _tThe High-Flying Solutionman: Solution People -- _g11. _tThe History Lessons of O'Reilly's Wars: O'Reilly & Associates -- _g12. _tThe New Mavericks of Marketing: The Dallas Mavericks -- _g13. _tA Bear Market for Retailing: Build-A-Bear Workshop -- _g14. _tA Cause, Not Just an Airline: Southwest Airlines -- _g15. _tThe Billion-Dollar Cause: IBM -- _g16. _tCustomer Evangelism Workshop -- _tAppendixes -- _tEndnotes -- _tReferences -- _tIndex. |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aCustomer loyalty _9328840 |
|
| 650 | 0 |
_aMarketing. _9320436 |
|
| 650 | 0 |
_aRelationship marketing _9328586 |
|
| 700 | 1 |
_aHuba, Jackie, _eauthor. _91061100 |
|
| 907 |
_a.b1119182x _b22-08-17 _c27-10-15 |
||
| 942 | _cB | ||
| 945 |
_a658.8343 MCC _g1 _iA429170B _j0 _lsmain _o- _p$17.69 _q- _r- _s- _t0 _u1 _v0 _w0 _x0 _y.i12533166 _z29-10-15 |
||
| 998 |
_ab _as _b06-04-16 _cm _da _feng _gnyu _h0 |
||
| 999 |
_c1173109 _d1173109 |
||