| 000 | 02414cam a2200385 i 4500 | ||
|---|---|---|---|
| 005 | 20221101192412.0 | ||
| 008 | 070123s2007 enka b 001 0 eng d | ||
| 010 | _a 2006033911 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a0199260001 | ||
| 020 | _a9780199260003 | ||
| 035 | _a(DLC) 2006033911 | ||
| 035 | _a(OCoLC)74915184 | ||
| 040 |
_aDLC _beng _erda _dATU |
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| 050 | 0 | 0 |
_aHF5415.15 _b.E43 2007 |
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aElliott, Richard H., _eauthor. _9275397 |
|
| 245 | 1 | 0 |
_aStrategic brand management / _cRichard Elliott, Larry Percy. |
| 264 | 1 |
_aOxford ; _aNew York : _bOxford University Press, _c2007. |
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| 300 |
_axiv, 265 pages : _billustrations ; _c25 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_g1. _tUnderstanding the social psychology of brands -- _g2. _tEmotion and brands -- _g3. _tThe symbolic meaning of brands -- _g4. _tCultural meaning systems and brands -- _g5. _tBrand equity -- _g6. _tAuditing and measuring brand equity -- _g7. _tBrand strategies 1 - symbolic brands -- _g8. _tBrand strategies 2 - functional brands -- _g9. _tBrand stretching and retrenching -- _g10. _tBranding services and managing the corporate brand -- _g11. _tBrands and advertising. |
| 520 | 1 | _a"Strategic Brand Management approaches the subject of brand management from a unique combination of sociological and cultural perspectives. This approach provides students with an understanding of the dynamics of the subject and enables them to engage with the issues that lie within. The book integrates more traditional notions of the brand, such as equity and positioning, within this innovative framework. The framework also allows the separation of a brand's concept into functional and emotional parts, looking a purchases that fulfil a functional need and how these develop into emotional decision-making processes."--BOOK JACKET. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aProduct management _9322791 |
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| 650 | 0 |
_aStrategic planning. _9345424 |
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| 700 | 1 |
_aPercy, Larry, _eauthor. _91060825 |
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| 907 |
_a.b11184759 _b03-10-17 _c27-10-15 |
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| 942 | _cB | ||
| 945 |
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| 998 |
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| 999 |
_c1172602 _d1172602 |
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