000			02116cam a2200397 i 4500
005			20221101191514.0
008			061017s2007 nyua b 001 0 eng d
010			_a 2006018778
011			_aBIB MATCHES WORLDCAT
020			_a0071466142 _qalk. paper
020			_a9780071466141 _qalk. paper
035			_a(ATU)b11159984
035			_a(OCoLC)70061044
040			_aDLC _beng _erda _cDLC _dBAKER _dC#P _dYDXCP _dBTCTA _dVP@ _dQBX _dNLGGC _dDEBBG _dOCLCQ _dOCL _dATU
050	0	0	_aHD69.B7 _bN33 2007
082	0	0	_a658.827 _222
100	1		_aNadeau, Raymond, _eauthor. _91059976
245	1	0	_aLiving brands : _bcollaboration + innovation = customer fascination / _cRaymond A. Nadeau.
246	1	1	_aCustomer fascination
264		1	_aNew York : _bMcGraw-Hill, _c[2007]
264		4	_c©2007
300			_axxx, 302 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 287-288) and index.
505	0	0	_gPt. 1. _tCollaboration -- _gSecret #1. _tBe there -- _gSecret #2. _tBe real -- _gPt. 2. _tInnovation -- _gSecret #3. _tBe intimate -- _gSecret #4. _tBe inspired -- _gPt. 3. _tCustomer fascination -- _gSecret #5. _tBe good -- _gSecret #6. _tBe beautiful -- _tConclusion : build a brand-new world - a model for vision.
520	1		_a"Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
650		0	_aBrand name products. _9314783
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0664/2006018778-b.html
907			_a.b11159984 _b10-06-19 _c27-10-15
942			_cB
945			_a658.827 NAD _g1 _iA406956B _j0 _lcmain _o- _p$41.99 _q- _r- _s- _t0 _u16 _v2 _w0 _x2 _y.i1248197x _z29-10-15
998			_a(2)b _a(2)c _b23-03-18 _cm _da _feng _gnyu _h0
999			_c1170772 _d1170772