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_aProgress in tourism marketing / _c[edited by] Metin Kozak, Luisa Andreu. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aAmsterdam ; _aBoston ; _aLondon : _bElsevier, _c2006. |
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| 300 |
_axxix, 296 pages ; _c25 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 1 | _aAdvances in tourism research | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_g1. _tIntroduction : tourism and hospitality marketing research - update and suggestions / _rHaemoon Oh, Byeong-Yong Kim and Jee Hye Shin -- _g2. _tA historical development of "IT" in tourism marketing / _rYasar Sari, Metin Kozak and Teoman Duman -- _g3. _tUse of electronic documents and brochures for sustainable tourism marketing / _rYasar Sari, Ismail Cinar and Dogan Kutukiz -- _g4. _tOnline travel purchases from third-party travel Web sites / _rCihan Cobanoglu, Jonathan H. Powley, Ali Sukru Cetinkaya and Pamela R. Cummings -- _g5. _tDestination marketing : a framework for future research / _rAlan Fyall, Brian Garrod and Cevar Tosun -- _g6. _tA reclassification of tourism industries to identify the focal actors / _rDavid Ermen and Juergen Gnoth -- _g7. _tA comparative analysis of competition models for tourism destinations / _rNorbert Vanhove -- _g8. _tMedia strategies for improving national images during tourism crises / _rEli Avraham and Eran Ketter -- _g9. _tUsing the experientially based approach to segment heritage site visitors / _rAvital Biran, Yaniv Poria and Arie Reichel -- _g10. _tMotivations and lifestyle : segmentation using the construct A.I.O / _rAna M. Gonzalez Fernandez, Miguel Cervantes Blanco and Carmen Rodriguez Santos -- _g11. _tCorrelates of destination risk perception and risk reduction strategies / _rGalia Fuchs and Arie Reichel -- _g12. _tSegmented (differential or discriminatory) pricing and its consequences / _rAsli D. A. Tasci, Abli Kemal Gurbuz and William C. Gartner -- _g13. _tSeeking to escape : sights over approach-avoidance dialectics / _rCarlos Peixeira Marques -- _g14. _tCultural approximation and tourist satisfaction / _rMuammer Tuna -- _g15. _tThe role of non-monetary costs in a model of leisure travel value / _rTeoman Duman, Goknil Nur Kocak and Ozkan Tutuncu -- _g16. _tStudying visitor loyalty to rural tourist destinations / _rElisabeth Kastenholz, Maria Joao Carneiro and Celeste Eusebio -- _g17. _tWaiting time effects on the leisure experience and visitor emotions / _rJuergen Gnoth, J. Enrique Bigne and Luisa Andreu -- _g18. _tEffects of price promotions on consumer loyalty towards travel agencies / _rS. Campo Martinez and M. J. Yague Guillen. |
| 520 | _a"The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors? Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing."--Publisher description. | ||
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_aKozak, Metin, _d1968- _eeditor. _9244898 |
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_aAndreu, Luisa, _eeditor. _91059744 |
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| 830 | 0 |
_aAdvances in tourism research series. _9242060 |
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